Some want it deleted entirely.
Koreaboo
2 hours ago
As technology continues to advance, the capabilities of AI evolve as well, eliciting mixed reactions. Fans of idol groups have expressed discontent with the use of AI in groups’ creative content, calling out companies that continue to use it.
“Freaky” New AI Boy Group Accused Of “Stealing” Numerous Idols Faces
It appears that another company has taken this to an unexpected level with a beloved girl group.
In October 2026, it was announced that H1-KEY would be making their comeback with the digital single Unbelievable.
H1-KEY | Grandline Group
Ahead of the release, previews for the comeback were posted, including a video teaser.
However, fans quickly noted the signs of AI usage throughout the entire clip, dampening the excitement for the group’s return. Many protested this initially with the hashtag ‘#No_AI_For_H1KEY,’ directing their complaints to the agency.
This stupid company is about to destroy both the environment and H1-KEY’s reputation forever
Cancel this “MV” and just upload a dance practice https://t.co/SUkJko9Hvp
— jan❄️ (@snowpiercer0105) November 11, 2026
can you guys reply with #NO_AI_FOR_H1KEY on their tweet and tag @CHOILABENT …. https://t.co/ZtdMQmpj1H
— nugu promoter (@nugupromoter) November 11, 2026
After the teaser’s release, H1-KEY’s Hwiseo spoke on a fan chatting platform about the release, revealing that she did not film anything for the music video. She added that it was not her decision but that the company went along with it anyways.
- “I didn’t film any scenes for the music video this time.”
- “I’m still on my wayyy.”
- “That’s not me anyway.”
- “And it’s not my opinion either.”
- “I only saw it after everything had already been decided.”
Based on Hwiseo’s comments some have concluded that the members’ faces were digitally added using AI technology. Because of Hwiseo’s objection, and the fact that AI is used similarly to create deepfake images and videos, some fans have expressed plans to boycott the release.
[📢] #H1KEY
We are deeply disappointed and frustrated with the refusal of @CHOILABENT to address our demands for the complete removal of AI from H1-KEY’s content.
We will not be promoting the MV or any AI generated on H1KEYHQ, ever. Please continue to fight.#NO_AI_FOR_H1KEY https://t.co/KObbjKbXqY
— H1-KEY HQ ⚡️ Unbelievable Out Nov. 13 (@H1KEYHQ) November 11, 2026
I’m glad she’s talking about it.
It’s disgusting how the company didn’t even talk to the members about it. @CHOILABENT you disgust me#NO_AI_FOR_H1KEY https://t.co/7fcmlYHRkr
— Robin (@PineappleRobin) November 11, 2026
because of the AI slop I will not be watching the mv. big fuck you to @CHOILABENT yall ruined everything #NO_AI_FOR_H1KEY https://t.co/p2cc187hk7
— 🔮 (@redcookiebaby) November 11, 2026