He hasn’t been in business for long.
Koreaboo
1 hour ago
Outside of their entertainment activities, idols sometimes take on other activities, even opening their own businesses.
Netizens Shocked At Price Of 1st Gen Idol’s Yoga Studio Class Pass
However, sadly, it seems an idol’s business that has not long been established has shut its doors.
In 2024, NCT‘s Taeyong enlisted for his military service, which he has since been released from. Like all idols entering the service, Taeyong had to shave his head before his training began, something he documented on his Instagram account. However, the idol’s cut was much closer to his head than anticipated, closer to a true bald buzzcut.
NCT’s Taeyong | @taeoxo_nct/Instagram
He shared that member Jungwoo was the one who began cutting his hair, but clipped it too close to the scalp, leading to the look. From there, many fans joked about Taeyong beng Jungwoo’s “Pure and Innocent Salon”‘s first customer (and last).
seems like taeyong is jungwoo’s pure & innocent hair salon’s first and last customer of the year…. https://t.co/23v4NoPEya
— ✩゜*⸜あいら ᜊ ia (@kuroken127) November 3, 2024
The jokes continued as other members either enlisted or got short hair cuts, with fans labeling them as either going to Jungwoo’s salon or not.
went to pure and innocent salon pic.twitter.com/8nXp7XaRtK
— shin (@johgiya29) July 26, 2025
In December 2025, Jungwoo began his own military enlistment, joining member Jaehyun in the military band. Recently, the idol was spotted at his first post-training event alongside Jaehyun and GOT7’s Yugyeom.
While fans were thrilled to see the him…
NCT’s Jungwoo
Jungwoo, Jaehyun & Yugyeom performed together 😭 pic.twitter.com/1XDH9nhYtH
— 𝑨 (@jwoosworld) February 27, 2026
…many couldn’t help but notice his hair cut, which was very different than the other two idols’, resulting in the joke that the “Pure and Innocent Salon” had now filed for bankruptcy.
🚨 [BREAKING] Jungwoo’s Pure and Innocent Hair Salon has filed for bankruptcy. pic.twitter.com/ypccKwA77b
— 🦇 (@orlokthecount) February 27, 2026
i’d be crying if i looked like that too bruh that’s fucked up what they be doing to y’all i ain’t even gone hold you bro i be saying that’s fucked up like bro you probably had the full wash and set ya shit be fire prolly if they ain’t cut your shit fuck it tho bro it’s your life https://t.co/QuSPVPH2E2
— luna (@neotfy) February 28, 2026
literally him 😭😭😭 https://t.co/ZNlwJSguej pic.twitter.com/anY2w3Vfg2
— jane. 🧛♀️ (@yunoojnk) February 27, 2026
Jungwoo’s facecard, however, remains unchanged and he has survived other “questionable” haircuts, so no worries here!
Jungwoo’s youthful smile aside, look at his uneven bangs 🤏🏻 pic.twitter.com/o6BK3rASty
— ☁️ (@zeusperior) January 22, 2023
NCT