TWICE Jihyo‘s visuals in recent photos promoting a beauty brand have sparked shock as the idol was dubbed unrecognizable.
Jihyo | @_zyozyo/Instagram
Recently, new photos of Jihyo promoting products for the brand milktouch were shared by the company on social media. In the photos, Jihyo is holding one of the products, and the styling is very different from what fans have seen, with more of a doll-like aesthetic for the idol who is known for her sexiness.
Yet, it wasn’t the change in styling that sparked confusion.
Netizens couldn’t even recognize Jihyo in the photos, with many confused because they thought that the idol looked “Unrecognizable.”
what in the uncanny valley https://t.co/L0YY9dYqa9
— 💎 (@mysoftdubu) March 3, 2026
thats not jihyo… https://t.co/5NqQ6oLqxi
— head oncedoor ☆ (@idismina) March 3, 2026
Girl who tf is that https://t.co/dyteSYHN6f
— ryz #NCTJNJM ★★ (@DahyunatorNcity) March 3, 2026
Girl who is this 😭 https://t.co/MbkdPBIX15
— Slaynote 🍒 (@lem0dane) March 3, 2026
One of the photos was shared by a big fan account.
JIHYO FOR MILKTOUCH pic.twitter.com/xybXUTuqxK
— minaron (@godmitzu) March 3, 2026
It had the same reactions, with netizens not even recognizing Jihyo and hitting back at the company for heavily editing her. While some initially hit back at the intense whitewashing in the picture, others went further to say that they had just edited Jihyo’s face in a way that didn’t even resemble her natural and flawless visuals.
call your uber, who the fuck is that.. https://t.co/muQnUT0gO9
— 𝐥𝐞𝐦𝐬 |❦ (@hiraimixd) March 3, 2026
WHO!?!? 😭 https://t.co/71eUy58Ngw
— JH (@uppercasehyo) March 3, 2026
Now WHO is that??? https://t.co/Me2O9vWqT4
— Get ya TWICE 🍭 seeing TWICE (@jihyogasm) March 3, 2026
Again heavily edited?? Jihyo natural tone face is sooo good why this 💔
— 😺 ragdoll (@Pragadees322770) March 3, 2026
If her name was not mentioned i would have not thought this is Jihyo
— Marian (@seeker_no) March 3, 2026
Jihyo’s beautiful visuals have always stood out for fans in K-Pop, and they hate how the picture has tried to change her.
TWICE