Amid the recent news of Heeseung‘s departure from ENHYPEN, Belift Lab has faced criticism from fans worldwide.
Heeseung Withdraws From ENHYPEN
Fans have even sent protest trucks to HYBE, demanding his return to the group.
Protest Trucks Sent To HYBE To Bring Back ENHYPEN’s Heeseung Sparks Backlash
Most recently, a past review of Belift Lab from an employee resurfaced online.
One-Star Review (A company with no foundation)
Current employee’s position: management support/admin specialist
Pros:
- The company building is nice (it’s a different building from HYBE)
- The food court inside the building is nice.
Cons:
- No foundation
- There is no one that understands the entertainment industry
- They use all types of words like resources, follow-up, update, and act like they are working, but nothing is happening in real life, and no one knows what they should be doing
- total chaos
Fans were furious that the group was being promoted under such an “incompetent” company.
yes, we can tell by the sheer amount of incompetence and negligence especially from the past two promo periods. https://t.co/gcSr11DLgm
— Sola 🌒 (@moonbeamriki) March 16, 2026
1.0/5.0 is frying meee, that shitty company, u are so hated belift https://t.co/REud2FIhsM
— lu i (@Taeemibebe) March 16, 2026
we should be the ones taking those positions. i promise you corporate engenes could do better than watching you circle the same low hanging fruit over and over. the level of unprofessionalism from you fossils is staggering. seniority is bs without credentials. 😊 @BELIFTLAB https://t.co/Zn5D50GKER
— 🌟 (@orphycas) March 16, 2026
Only good things are the artists and music everyone else 0 https://t.co/2BsaF7lA9m
— ⋆✩˙Arya 🌸 | Enhypen is 7 (@Fluffyuniee) March 16, 2026
and enha money is being used to pay for these people’s salaries? https://t.co/lGPZUGvBHU
— ً (@taekwondokitty) March 16, 2026
Meanwhile, despite boycotts by fans, the company has made another announcement regarding Heeseung.
Heeseung Will Not Return To ENHYPEN, Belift Lab Insists
ENHYPEN