Photo Credits: OHT CUBE Entertainment
OHT x CUBE LIGHTSUM’s latest concept photos of Chowon and Sangah reframe idol imagery as high-gloss futurism, using jewelry as both talisman and technology. The visuals feel like a preview of a next‑gen girl group era where accessories carry as much narrative weight as the music itself.
Cosmic jewelry, coded identity
The collaboration positions OHT’s jewelry as the visual language of LIGHTSUM’s universe: Y2K dice, star motifs, and cosmic details echo the group’s core themes of light, luck, and destiny. These pieces are styled not as simple adornment but as narrative anchors, catching the light with high‑definition clarity so each ring or earring reads instantly on screen and, crucially, on the OHT online shop.
OHT describes the collection as jewelry “inspired by the light they hold,” linking the brand’s aesthetic to LIGHTSUM’s identity and translating fandom sentiment into wearable objects. The visual strategy leans on tight crops and clean backgrounds to foreground metal, gloss, and sparkle, making every frame convertible into a product shot without losing editorial drama.
Visual mood and backstory
The collaboration launches alongside LIGHTSUM’s current digital momentum, underscored by teasers and countdowns timed to the drop on January 2, 2026 (KST) and January 1, 2026 (EST). On social platforms, pre‑release posts framed the campaign as a reveal, creating runway‑style anticipation for a jewelry line treated like a capsule collection.
Fan commentary has already honed in on the wet, high‑sheen aesthetic of the shoot, especially the way it sharpens Chowon’s brows and amplifies Sangah’s presence. The response reads like a live‑tweeted front‑row review: brows, gloss, and attitude become the standout “pieces” of the collection, as central as any ring or necklace.
In these images, Chowon embodies a liquid intensity: the “wet look” finish across hair, skin, and gaze calibrates her into something between siren and sci‑fi heroine. Her brows, specifically praised by fans, are kept strong and structured, creating a graphic counterpoint to the dewy texture of her skin and the reflective sheen of the jewelry.
Her makeup skews toward luminous: hydrated skin, glassy highlights on the high planes of the face, and a subtle yet defined eye that allows her brows to function as the main framing device. Lips sit in a neutral to soft tone, ensuring metal and light do the talking while still maintaining a sense of polished, editorial glamour suitable for both album promotion and product listing.
Hair is styled to align with the wet aesthetic—slicked, controlled, and close to the head, as if just emerging from a cosmic sea—allowing earrings and ear‑hugging pieces to stand out like constellations against a clean backdrop. The wardrobe around her reads sleek and minimal, a deliberate canvas that lets the jewelry hit with the precision of couture detail work rather than casual accessories.
Sangah: sharp girl‑crush futurism
If Chowon channels liquidity, Sangah is the sharp edge: commentary likening her to later Lim Kim and early Anda situates her firmly in the lineage of enigmatic, slightly off‑beat fashion muses. Her aura is cool and self‑possessed, aligning perfectly with OHT’s goal of presenting jewelry as something collected by women who know exactly what they want to project.
Sangah’s styling leans into the girl‑crush tradition that LIGHTSUM has honed in prior concept photos, mixing attitude with clean, contemporary lines. Makeup likely emphasizes elongated eye shapes, subtle contour, and a cool‑toned palette that sharpens her features without overwhelming the metallic details around her. Hair, reading sleek and controlled in fan reactions, reinforces this polished severity, creating an aerodynamic frame for the jewelry to sit against.
Her looks suggest a tension between minimalism and statement—pared‑back silhouettes or styling with one or two high‑impact pieces drawing focus, whether that is a sculptural earring, stacked rings, or a star‑themed motif. The result is a modern heroine profile: part K‑pop idol, part editorial model, designed to be screen‑captured, reposted, and shopped in a single gesture.
From concept photo to clickable product
The OHT online shop benefits from this editorial approach by effectively using the concept images as dual‑purpose content: aspirational visuals that also function as high‑conversion product photography. Clean compositions and close‑up framing allow each item’s texture and form to be visible enough for retail, while the presence of Chowon and Sangah injects emotional and aesthetic value that standard catalog imagery cannot offer.
By timing the launch to a precise global schedule—January 2, 2026 at noon KST and January 1, 2026 at 10 p.m. EST—OHT and CUBE tap into the urgency of drops more typical of streetwear and luxury sneaker culture, repositioning jewelry as must‑catch releases rather than evergreen stock. Social media teasers, preview posts, and fan discourse extend the editorial into an ongoing narrative, turning each concept photo into a shoppable page in LIGHTSUM’s evolving fashion story.