It sparked negative comparisons to past JYP groups.
Koreaboo
3 hours ago
The newest JYP Entertainment girl group OURBIRTHDAY has come under major backlash after a snippet of their debut song’s choreography was shared.
The members of OURBIRTHDAY
The group already made headlines for the name of one of the members.
New JYP Entertainment Idol Mocked For Having “Worst Ever” Name In K-Pop
On July 22, the group dropped their first digital single, “HUNGRY,” with a performance video.
OURBIRTHDAY “HUNGRY (Side A)” Performance Video
🔗 https://t.co/VpYCeTLp23#OURBIRTHDAY #아워벌스데이 #OBD#HUNGRY pic.twitter.com/LqBoG4BmjY
— OURBIRTHDAY (@OBD_offcl) July 22, 2026
Ahead of the release, the members teased the choreography, and it was shared online.
OURBIRTHDAY teases the choreography for ‘Hungry.’ pic.twitter.com/Xl29SslORP
— Kpop Charts (@kchartsmaster) July 21, 2026
Yet, it was hit with major backlash.
Considering the history of JYP Entertainment groups, especially when it comes to talent, choreography, and stage presence, many thought this group already lagged behind. Some even thought that amid the oversaturation of K-Pop groups debuting, OURBIRTHDAY didn’t bring anything new.
I can’t believe this is from the same company that gave us Twice, Got7, Wonder Girls, 2pm, and Miss A https://t.co/8lzVD3j6h1
— Chae’s Dimple⁷⁹🏰🥑 (@chaeberrie29) July 22, 2026
jyp used to have rookie ggs like miss a, twice, itzy and nmixx https://t.co/I4iELbxa3U
— sam so in love is chatting ꕤ velvet summer & wild (@formulaofgag) July 21, 2026
Oh I’m not hungry https://t.co/SDBFXLRVJL
— BLACKMAMBA (@THEOGBLACKMAMBA) July 21, 2026
what is the need of debuting a new group when they’re not adding anything substantial to an oversaturated industry https://t.co/gOLhvAOyMb
— yi (@moasoull) July 21, 2026