Hero Photo and Music Video Credits: ODDINARY REcords
LATENCY burst onto the K-pop scene with their debut digital single “It Was Love (Live Clip)” on January 8, 2026, under Oddinary Records. This live clip captures the five-member project girl band’s raw emotion and musical synergy, blending heartfelt vocals with acoustic guitar elements for a refreshing pre-debut vibe.
Group Profile
LATENCY (레이턴시) is a five-member project girl band formed in 2025, featuring members with prior idol experience and a unique guitarist. Revealed on October 1, 2025, they debuted amid buzz as a “girl band” emphasizing live instrumentation and vocals from ex-groups like cignature, LOONA, and others. Active since 2025, their sound mixes pop with emotional ballads, positioning them as an upcoming act with strong online traction from Heeyeon’s YouTube fame. No official fandom name yet, but fans hype their “authentic” project group dynamic.
Members Overview
Stage NameReal Name/Role HighlightsBirthdatePrior Group/Notes HeeyeonLeader, Lead Guitarist (Fingerstylish YouTuber, 230k+ subs)Nov 17, 1998Solo musician since 2012, newest memberJeewonLead Vocalist, Center, FaceApr 1, 1999cignature, Good Day, solo as ZZONEHaeunMain Vocalist, Lead Dancer (ex-Ye Ah)N/Acignature (left 2021), vocal coachHyunjinVocalist, CEO of own companyN/ALOONA, Loossemble, TDYA, solo debut 2024SemiVocalistN/Acignature
MV Release Review
The “It Was Love (Live Clip)” MV, a stripped-down live performance, showcases LATENCY’s chemistry through soft lighting, close-up vocals, and Heeyeon’s guitar riffs amplifying the breakup-themed lyrics. Clocking under 4 minutes, it feels intimate—like a private concert—highlighting Jeewon’s emotive belts and group harmonies that build to a poignant chorus. Views have surged past 500k on YouTube within days of release (as of Jan 9, 2026), fueled by algorithmic push and cross-fandom shares from LOONA/cignature stans. Production is minimalistic yet polished, prioritizing live energy over flashy choreo, which resonates in K-pop’s saturated market.
Fans adore the authenticity, with Reddit threads buzzing: “Finally a girl band with real instruments—Heeyeon’s guitar slays!” (r/LOONA, upvoted 200+). “Jeewon and Haeun’s cignature reunion vibes hit hard, tears during chorus 😭” from r/kpop. Sentiment skews 90% positive—praise for “healing ballad” and “no forced concepts,” though some critique “too safe for debut.” Twitter/X fans gush: “LATENCY streaming to 1M views soon, Hyunjin’s vocals underrated!” Views-wise, steady climb mirrors rising group hype, with 100k+ in 24 hours.