Since streaming giant Netflix first dipped its toes into Korean content, the platform has been behind or involved in many popular programs, including the K-Drama series The Glory and dating reality Single’s Inferno.
| Netflix | Netflix
However, one of Netflix’s variety shows has left many unimpressed for several reasons. Super Rich In Korea was added to Netflix’s catalog of shows in May 2024. As the title implies, Super Rich In Korea shows off the glitz and glam of the lives of some of the wealthiest individuals in the country, likely drawing inspiration from the American series Lifestyles of the Rich and Famous.
(left to right) The show’s panel, GOT7’s BamBam, Jo Se Ho, and Oh My Girl’s Mimi. | Netflix
Starting with the show’s initial premise, netizens have already expressed distaste. With the internet, it is easier to see the living conditions of others worldwide, and a show showing off wealth is unappealing to some.
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Another issue many have with the show is the cast of rich people. Aside from Yoo Hee Ra, none of the cast are Korean, but instead individuals who spend some of their time in Korea.
| Netflix
For many expecting to see chaebols (conglomerate heirs) on the show, this was another source of disappointment.
Super rich in korea is the worst korean variety show
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The cast’s interactions and screen time are also hard to watch according to netizens, who feel a disconnect from the program. The show’s editing and seemingly forced interactions between the ultra-rich members was also brought into question.
Yoo Hee Ra (left) and Noor Naim (right). | Netflix
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And though many appreciate the highlight placed individuals who might not have normally gotten it on Korean programs, it seems to ultimately not been enough.
You can watch the trailer below.