“…so desperate for money…”
Koreaboo
4 hours ago
McDonald’s is one of the brands that is being boycotted due to the genocide in Gaza, and netizens have noticed that many SM Entertainment idols have come under fire for promoting and doing collaborations with the brand.
SHINee’s Key Might Be Promoting McDonald’s Again, And Fans Are Not Happy
In particular, NCT‘s Mark lost thousands of followers due to his actions with the brand.
NCT’s Mark, Group Accounts Lose Thousands Of Followers Amid Active Boycott
The latest SM artist to spark fury with his McDonald’s collaboration is veteran idol TVXQ‘s Yunho.
TVXQ’s Yunho | @yunho2154/Instagram
On January 15, the Korean account for McDonald’s shared its latest advertisement with the idol.
U-KNOW 마라?
I KNOW 마라!
NEW 맥크리스피™ 마라
1월 20일 COMING SOON#맥도날드 #맥크리스피 pic.twitter.com/VUAQVc7vV3
— 맥도날드(McDonald’s) (@KOR_McDonalds) January 15, 2026
In the comments, it sparked major criticism from international fans who couldn’t understand why SM Entertainment idols kept promoting and working with the brand, claiming they cared more for money than morals.
ok genuinely wtf is going on at sm ent. https://t.co/FvZswY6nB2 pic.twitter.com/PerKSdvlfp
— jiji 🩰 (@crossmytrench) January 15, 2026
This artist is number how many sm artists collaborate with MCD? SHINee riize aespa doyoung mark nct wish and now uknow. And some fools don’t believe that MCD has a special contract with the entire SM Entertainment company https://t.co/p1gRmXgJES pic.twitter.com/WS1txIXsjB
— ron. 17 (@ronhwn17) January 15, 2026
Sm is so desperate for money damn almost everyone in that company is endorsing this brand. https://t.co/hq4C0CWMSe
— erin 🍑🦋 (@kd_10joyningbin) January 15, 2026
????????? not again sm why are you so fcking DUMBBBBBBBB @SMTOWNGLOBAL https://t.co/q8Lu9pdwLq
— 𖤐 ᴛʜᴀɴ .ᐟ (@thharu15) January 15, 2026
At this point, just how much money they burn. Hope y all still boycott. Free palestine https://t.co/uWmZ10cmmZ
— editha (@haeditha_) January 15, 2026
Many idols have been hit with criticism for working and promoting with the brand.