They’ve cleared up any misunderstandings.
Koreaboo
1 hour ago
Recently, IVE’s Jang Wonyoung garnered attention after posting about a new account, titled FOREVER: CHERRY.
Many speculated that she was hinting at her own brand, as the cherry logo resembled her initials in Korean.
IVE Wonyoung’s Newest Launch Teaser Has Everyone Guessing
Most recently, it was revealed that she had trademarked the logo and the name. However, many netizens felt that the logo reflected a more sexual undertone.
IVE’s Wonyoung Triggers Poor Reactions With Her New Logo Trademark
However, on January 28, Starship Entertainment spoke out regarding the speculation of Jang Wonyoung owning her own brand.
“Regarding FOREVER: CHERRY, we would like to inform you that it is a brand collaboration project and not Jang Wonyoung’s personal business.
Regarding the recent trademark registration, the name deeply reflects the artist’s unique identity and image. Therefore, to prevent third-party commercial use after the project concludes, we have agreed with the brand to file and apply under her name.”
— Starship Entertainment
The general scope of the registration is part of a proactive response to prevent the misuse of the artist’s image across various business units and to fully preserve Jang Wonyoung’s unique value by prioritizing her rights and interests.