She starred in “EXchange” back in 2022.
Koreaboo
1 hour ago
Sung Hae Eun, star of EXchange Love Season 2, has seemingly become one of the most successful influencers to come out of Korean reality TV.
| @__haeppy/Instagram
Since her time on the show, she’s grown a massive following on YouTube and Instagram, turning her fame into a lucrative career that has now sparked trending hot posts.
According to a recent viral post, the star has reportedly earned ₩6.00 billion KRW (about $4.14 million USD) in just three years. From her breakout moment on the dating show to building a thriving influencer career on YouTube and Instagram, her journey from reality TV contestant to self-made success has captured attention.
| Pann
Wow, I’m watching Haeeun’s YouTube and she made 6 billion won in just three years and even bought her own apartment in Jamwon-dong LOL She was insanely popular during EXchange, and it really looks like she’s doing amazingly well.
Controversies or not, shows like EXchange are totally worth going on. This is real, legit self-made success.
— Netizen via X
As a result, many are questioning the fairness of influencer income structures compared to those in regular jobs.
| Pann
- “Yeah… I can’t even… The income structure for influencers is insane.”
- “Seriously… Cha Eun Woo making a hundred billion, and the way celebrity influencers make money just doesn’t make sense lol.”
- “Unlikable.”
- “What’s up with her?”
- “She’s popular overseas too, especially in China. If you’re popular there, don’t you just rake in the money?”
Hae Eun’s rise shows how reality show fame can translate into long-term success in the influencer world. Whether through brand deals, sponsored content, or international popularity, her earnings have clearly become a topic of debate.
You can watch the tour of Sung Hae Eun’s new home below!