The video has been deleted.
Koreaboo
2 hours ago
Following recent reports of tax irregularities involving actor Kim Seon Ho, fashion brand BEANPOLE has taken steps to distance itself from the star.
The brand deleted the teaser video featuring the actor for its 2026 Spring Collection that had been uploaded to its official Instagram and YouTube accounts.
The teaser, which had featured Kim Seon Ho prominently, was initially released to promote BEANPOLE’s latest collection. On YouTube, the video has been made partially private, now only viewable via a direct link, while it has completely disappeared from Instagram.
BEANPOLE previously worked with Kim Seon Ho on campaigns last year, and the teaser had attracted attention following the release of his recent Netflix K-Drama, Can This Love Be Translated.
Korean media sees the move as a preemptive response to growing controversy. Allegations that Kim Seon Ho may have received entertainment earnings through a family-owned company have circulated widely, raising questions about his tax payments. By limiting exposure to the teaser, BEANPOLE appears to be minimizing potential fallout and protecting its brand image.
Abruptly being dropped by a fashion brand in such a manner has only sparked more scrutiny surrounding Kim Seon Ho and his now-viral controversy.