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    April Advertisement Model Brand Reputation Rankings Announced
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    April Advertisement Model Brand Reputation Rankings Announced

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    The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

    The rankings were determined through an analysis of consumer behavior, using big data collected from March 9 to April 9. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month.

    BTS held onto their spot at the top of the list this month with a brand reputation index of 7,362,249, marking a whopping 159.43 percent increase in their score since March.

    High-ranking phrases in BTS’s keyword analysis included “ARIRANG,” “world tour,” and “Billboard,” while their highest-ranking related terms included “all-kill,” “dominate,” and “record.” BTS’s positivity-negativity analysis also revealed a score of 91.90 percent positive reactions.

    IVE jumped to second place after seeing an 80.53 percent increase in their brand reputation index, bringing their total score to 3,063,321 for April.

    Lim Young Woong maintained his position at third place with a brand reputation index of 2,896,428, marking a 51.17 percent rise in his score since last month.

    Park Ji Hoon shot to fourth place after seeing an 88.46 percent increase in his brand reputation index, bringing his total score to 1,896,965 for the month.

    Finally, Yoo Jae Suk rounded out the top five with a brand reputation index of 1,553,747, marking a 50.27 percent rise in his score since March.

    Check out the top 30 for this month below!

    1. BTS
    2. IVE
    3. Lim Young Woong
    4. Park Ji Hoon
    5. Yoo Jae Suk
    6. Yoo Hae Jin
    7. Lee Soo Ji
    8. BLACKPINK
    9. Son Heung Min
    10. Lee Jung Jae
    11. Park Bo Gum
    12. Lee Jun Hyuk
    13. Byeon Woo Seok
    14. Lee Jung Hoo
    15. Han Ji Min
    16. Go Youn Jung
    17. Kim Do Yeong
    18. Kim Yuna
    19. aespa
    20. Lee Chan Won
    21. Um Tae Goo
    22. Sung Si Kyung
    23. Park Jeong Min
    24. Shin Min Ah
    25. KiiiKiii
    26. Yoo Ji Tae
    27. TWICE
    28. Ryu Hyun Jin
    29. Girls’ Generation’s Taeyeon
    30. Jun Hyun Moo

    Check out BTS’s docu-series “BREAK THE SILENCE” with subtitles on Viki below:

    Watch Now

    And watch Park Ji Hoon’s drama “Love Song for Illusion” below:

    Watch Now

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