Their agency is facing scathing criticism.
Koreaboo
1 hour ago
BigHit Music is facing strong criticism after announcing back-to-back comebacks for all three of its boy groups within a short time frame.
| BigHit Music
BTS recently confirmed that they will return with their highly anticipated comeback on March 20. The announcement immediately drew global attention, as fans have been waiting for new group activities since their enlistment years ago.
| BigHit Music
However, the excitement quickly turned into concern when it was revealed that TXT will also be making their first comeback since their contract renewals around the same period.
| BigHit Music
Not long after, news broke that CORTIS, the company’s newest boy group, is set to release their first comeback since their summer 2025 debut in April.
| BigHit Music
With BTS, TXT, and CORTIS all promoting within roughly a month of each other, fans across all three fandoms are expressing frustration. Many believe the tight scheduling will lead to overlapping promotions, divided attention, and internal competition for music show wins, media coverage, and promotional resources.
the big issue I have with this is that all 3 groups comebacks are significant
bts first comeback in 4 years
txt first comeback after renewing their contract
cortis first ever comeback
and bighit decided to throw everyone’s promotions within the month? it just disrespectful
— jo-ann the no.1 wishlist stan | TXT CB APRIL ⭐️ (@cyjswishlist) February 10, 2026
okay but cortis and txt comebacks in the exact same month… bigshit you had one job pic.twitter.com/q06l9Ftdrb
— mention ramie⁷⋆⊙⊝⊜ (@hnkive) February 10, 2026
Some fans have questioned why the company chose to stack three major releases so closely together when there are 12 months in a year.
bighit you are literally the shittiest company ever how are you gonna have three of your artists have a come back basically in the same month???? THERE’S 12 MONTHS IN A YEAR
— michelle (@cinnamorollbin) February 10, 2026
No but 3 groups within a month
And there might be more from other labels too
Did they completely erase other months from their calendar 😭
— Mar 🧸🎸 TXT APRIL CB (@txtwerse) February 10, 2026
Bh might be the most useless and sturdiest label ever actually
— Mar 🧸🎸 TXT APRIL CB (@txtwerse) February 10, 2026
Others worry that junior groups could be overshadowed by BTS’s massive global presence, while CORTIS, still early in their career, may struggle to gain full promotional support during such a crowded period.
Why the fuck would a company put three groups comebacks within the same month?? It feels like sabotage, they’re all going to be competing against each other for charts and sales 😭
— 🍪 Cookie (@revebiscuits) February 10, 2026
Only time will tell how the promotions unfold… But for now, many fans are massively concerned.