Multiple aspects have sparked criticism.
Koreaboo
Just now
BTS‘s recent collaboration announcement has triggered huge backlash from netizens.
The members of BTS
Recently, netizens noticed that some of the members of BTS were using phone cases from the brand Urban Sophistication.
All iphone users in BTS are now using urban sophistication cases. They love their package deals 😭 https://t.co/fd5gCk0Jum pic.twitter.com/JQxLim99eS
— steph ⦿ ☰ ☲ ⟭⟬ᴱ ᴬᴿᴱ ᴮ⟬⟭ᶜᴷ (@gomdorichick) December 31, 2025
On March 31, Weverse announced a BTS collaboration with the brand.
BTS｜Urban Sophistication 공식 콜라보 상품 예약 판매 안내💗
상상도 하지 못한 특별한 만남✨
BTS와 어반 소피스티케이션의 콜라보 상품을 #위버스샵 에서 예약 구매로 만나보세요!
🗓️예약 판매 기간 : 3월 31일(화) 2 PM ~ 재고 소진 시 (KST)
🛒#WeverseShop : https://t.co/jrRN5rl4dY#BTS… pic.twitter.com/dZ9IESIz99
— Weverse Shop (@weverseshop) March 31, 2026
When the post was shared, it sparked a huge wave of criticism towards the decision and collaboration between BTS and the brand.
Fans couldn’t believe the high cost of the phone cases, which start at $90 USD and go up to $155 USD, with no shipping or external costs. Yet, aside from the cost of the items, the nature and personal beliefs of the company also sparked major criticism, linked to the ongoing genocide in Gaza.
is this a joke😭 pic.twitter.com/WHHCqGfo16
— Uncle Gmail⁷ (@joemygs) March 31, 2026
$155? does it come with yoongi’s phone number like hello?😭 pic.twitter.com/0X8dRlhnm9
— suhani⁷⋆˖ ࣪⭑ ୨ৎ is seeing bts! (@S0P3WRLD) March 31, 2026
Friendly reminder that Urban Sophistication is from Israel. Let’s not support zionist brands like this! https://t.co/o535wNUsIP
— 패이⁷ 🪭 (@fayeradise) March 31, 2026
Im sorry but wtf 💀 aint no way these cost $130-$200 https://t.co/rRzWhlFtYM
— Esu • エス 🔍⍤⃝🔎 • packing orders (@Esu_N_) March 31, 2026
these are the ugliest cases i’ve ever seen hybe imma need y’all to back out of this collab with these zionist tasteless freaks https://t.co/dFlT6JEwmO
— saleha⁷ is seeing bts (@firkhaos) March 31, 2026