Her global expansion is handled by the company.
Koreaboo
1 hour ago
Over the past few years, HYBE idols have been hit with criticism after the company has been accused of doing “Payola” on Spotify when it comes to stats.
Fact Check: Is HYBE Really Doing “Payola” For ILLIT On Spotify?
While HYBE works with some of the biggest idols in K-Pop, one of the most unexpected stars to be linked to the company is global sensation Tyla.
With her links to HYBE announced at the end of 2025, a recent post about the star has come under the same criticism as idols.
Tyla | @tyla/Instagram
It was recently announced that HYBE established a new venture, NFO LLC, with Brandon Hixon and Colin Gayle, that would handle the global management of Tyla.
HYBE’s New Venture With Grammy-Winning Pop Star Sparks Strong Reactions
Recently, an account on Spotify stats revealed that Tyla’s song “Chanel” had over 1.1 million streams removed on Spotify.
‘Chanel’ by Tyla “received” -1,125,996 unfiltered streams on Spotify on February 1, following Spotify’s removal of streams#SN_Tyla pic.twitter.com/yWQSnJZ55F
— Spotify Numbers (@Spotify_numbers) February 2, 2026
When the post was shared, netizens linked the trend of Tyla suddenly losing streams after joining HYBE, especially due to the past accusations against the company and idols.
notice how she started losing streams for the first time right after coming under hybes management. https://t.co/oCouWjYWWo pic.twitter.com/bg6Q67b6HG
— Truth (@LLP20002) February 2, 2026
First time her streams are getting deducted and that’s after she joined the BTS record label (hybe), they so fraudulent wtf https://t.co/a2J9hCah58
— centony (@thatguy_025) February 2, 2026
Hybe effect https://t.co/x0xWWx7eJz pic.twitter.com/yWZ8JokDTi
— Hephaestion (@Hephaestio19395) February 3, 2026
Hybe curse https://t.co/j3ZF5cZ2Er
— Meow⁵ (@Danhessz) February 3, 2026
Tyla, my dear, you need to leave Hybe 😭 https://t.co/0aac7Ac8u3
— BURNt 🔥 (@jenniesshadow) February 3, 2026