Photo & Video Credits: Belift Lab
K-pop’s rising girl group ILLIT dropped their “Not Me” music video on February 6, 2026, captivating fans with addictive beats and stunning visuals. This b-side track from “Not Cute Anymore” has surged past 10 million YouTube views in days, sparking massive online buzz.
“ILLIT’s ‘Not Me’ is pure fire—catchy hook, killer choreo, I’m obsessed!” – @KpopStan4Life
Group Spotlight: ILLIT’s Meteoric Rise
ILLIT, under Belift Lab (HYBE Labels), debuted in 2024 via R U Next? survival show, blending fresh charm with polished production. Known for bubbly synth-pop like “Magnetic,” the five-member powerhouse—Wonhee, Minju, Moka, Iroha, Yunah—delivers youthful energy that resonates globally. Their quick ascent mirrors NewJeans’ vibe, amassing millions of streams early on.
Fans praise their authenticity: “ILLIT feels like the next gen of fun K-pop—no try-hard, just vibes,” tweeted @ILLITWorld. By 2026, they’ve solidified as February’s must-watch act amid comebacks from ATEEZ and IVE.
MV Breakdown: Style, Choreo, and Cinematic Flair
“Not Me” bursts with neon-drenched aesthetics, playful rebellion themes, and razor-sharp dance breaks. The video’s glitchy effects and colorful sets amplify the track’s cheeky lyrics about defying expectations. Choreography shines in the viral chorus hook, with synchronized waves and hair flips that scream TikTok-ready.
Production values rival top HYBE MVs, from dynamic camera work to seamless transitions. “The visuals are next-level—ILLIT owns that screen!” gushed Reddit user u/KpopVisuals. At 3:45 runtime, it’s concise yet replayable, fueling endless loops.
“10M views already? ‘Not Me’ deserves 100M—ILLIT slays every second!” – YouTube commenter
Social media erupted post-release. On YouTube, top comments hail the “addictive drop” and “queen energy,” with over 500K likes. Twitter (X) trends #ILLIT_NotMe hit 2M posts: “This b-side outshines title tracks—HYBE magic!” from @BubblePopFan.
Reddit’s r/kpop buzzes positively: “Not Me is ILLIT’s best yet—fresh sound, no skips” (u/StanILLIT, 200 upvotes). Sentiment skews 95% positive per fan polls, though some note “ads boosted initial views” debates, echoing industry chats. Global stans from NZ to Japan share fancams, pushing engagement sky-high.
Critics adore the empowerment twist: “Love how it flips ‘cute’ tropes—ILLIT growing up fierce,” posted @GlobalKpopDaily.
Views Verdict: Breaking Records Fast
As of February 7, 2026, “Not Me” clocks 12M+ views, toppling peers in first-24-hour charts despite ad-view scrutiny. YouTube analytics show organic spikes from recommendations, outpacing February rivals like SKINZ’s “WHU U MAD.”
Compared to ILLIT’s past hits (“Magnetic” at 500M lifetime), this b-side’s trajectory hints at 50M by month’s end. Fan streaming parties and challenges propelled it, mirroring ENHYPEN’s viral feats. No.1 on global K-pop playlists already.