IVE‘s Jang Wonyoung ranked first in the January big data analysis of individual girl group brand reputation. BLACKPINK’s Jennie and aespa’s Winter followed closely behind.
The Korea Corporate Research Institute analyzed big data on individual girl group members’ brands from December 18 to January 18, extracting 124,777,662 data points from 730 individual members. They calculated the brand reputation index based on consumer behavior analysis, including participation index, media index, communication index, and community index.
The brand scores for IVE’s Jang Wonyoung, who took first place, were participation index 1,794,315, media index 1,688,076, communication index 2,678,677, and community index 1,891,880, resulting in a total brand reputation index of 8,052,947.
Link analysis showed high association with words like ‘exciting,’ ‘mature,’ and ‘high influence,’ while keyword analysis highlighted terms such as ‘Instagram,’ ‘Dubai chewy cookie,’ and ‘The Christmas Song.’