“It really is THAT deep.”
Koreaboo
1 hour ago
JYP Entertainment is home to many artists, including girl groups TWICE, ITZY, and NiziU. As the end of the year is approaching, like many K-Pop companies, JYP is starting to introduce and tease the upcoming season’s greetings for the artists. Recently, the girl group concepts have become a topic of anger.
TWICE’s concept involved cleaning…
TWICE 2027 Season’s Greetings [Spotless]
TEASER IMAGE#TWICE #트와이스
✨ PRE-ORDER
26.10.06 TUE 14:00 – 10.14 WED 23:59 (KST)#TWICE_SPOTLESS#2027SEASONSGREETINGS pic.twitter.com/E65a77zZfX
— TWICE (@JYPETWICE) October 1, 2026
ITZY’s involved washing clothes…
ITZY 2027 Season’s Greetings [BUBBLE RUSH]
🫧PRE-ORDER
2026.10.02 FRI 14:00 ~ 2026.10.11 SUN 23:59 (KST)#ITZY #MIDZY @ITZYofficial #ITZY_BUBBLERUSH#2027SEASONSGREETINGS pic.twitter.com/i9DGRqfEaS
— ITZY (@ITZYofficial) September 25, 2026
NiziU’s video was about chores, with the video showing ironing.
NiziU
SEASON’S GREETINGS 2027
“Wash It All Away”
2026.9.25 (Fri) 11:00 (JST)
Coming Soon…#NiziU #ニジュー #니쥬 #WithU#Wash_It_All_Away pic.twitter.com/uvve4ta0my
— NiziU (@NiziU__official) September 24, 2026
When the concepts were shared, netizens shared anger and accused the company of misoygny as all the girl groups had concepts linked with housework.
making THREE of your girl groups release seasons greetings with a laundry/cleaning/housework concept is such a bizzarre decision from jyp entertainment. can’t say i’m a huge fan of this https://t.co/OB8ou25hFo pic.twitter.com/efJm8NXuGz
— val (@qweenbeeval) October 1, 2026
El concepto es horrible, pero ni siquiera tuvieron las ganas de agregarle unos cuadros a esas paredes o llenar de cosas esos muebles, dejaron todo pelado y solo dijeron “bueno son mujeres, pongamoslas a limpiar”. Los odioooo, empresa de mierda arruinan todo. pic.twitter.com/UI6ik20bWJ
— Cami⁹ 🍭 o + t = ‹3 (@ckpiDubu) October 1, 2026
what the hell is going on in jyp building pic.twitter.com/H3soKyyGrr
— hanzade (@HiMyNameIsMeee) October 1, 2026
and remember guys, the next time ur complaining about misogyny surrounding a kpop company and boy group stans tell you “it’s not that deep”, it really is THAT deep https://t.co/70jCzZSrgM
— mii⁷ ꕤ (@miiouwui) October 1, 2026
#NOTICING pic.twitter.com/ASZ3OInK9Y
— nana (@hotgirlsana) October 1, 2026
and remember guys, the next time ur complaining about misogyny surrounding a kpop company and boy group stans tell you “it’s not that deep”, it really is THAT deep https://t.co/70jCzZSrgM
— mii⁷ ꕤ (@miiouwui) October 1, 2026
Even on TikTok, the pattern of the concepts for the girl groups sparked anger.
@mosisyc
like all the ggs in jyp doing chores ? 🤷♀️🤷♀️ maybe it’s a popular concept but idk #twice #itzy #nmixx #niziu #seasonsgreetings
♬ som original – Сэмюэл