Netizens were brutally honest.
Koreaboo
Just now
LE SSERAFIM and ILLIT‘s comeback teasers have been hit with major backlash, and it has been linked to BLACKPINK.
The members of LE SSERAFIM The members of ILLIT | @illit_official/Instagram
Recently, both LE SSERAFIM and ILLIT have teased their upcoming releases.
MV TEASERhttps://t.co/TcEwuycvhW
✰ Lead Single ‘CELEBRATION’
2026.04.24 1PM (KST) | 12AM (ET)
✰ 2nd Studio Album ‘PUREFLOW’ pt.1
2026.05.22 1PM (KST) | 12AM (ET)
💿Pre-save & Pre-orderhttps://t.co/mG1oYRxyGz#LE_SSERAFIM #르세라핌 #PUREFLOW_pt1… pic.twitter.com/UPPnwtUBfy
— SOURCEMUSIC (@SOURCEMUSIC) April 21, 2026
#ILLIT ‘MAMIHLAPINATAPAI’ Highlight Medley
(https://t.co/NcreRSH7B8)#아일릿 #MAMIHLAPINATAPAI
— BELIFT LAB (@BELIFTLAB) April 21, 2026
When the videos were posted online, both teasers got backlash from fans after many accused HYBE of piggybacking off BLACKPINK’s “nachos,” pointing out similiarities to the group’s song “JUMP.”
blackpink really set a new trend of techno in k-pop 😭 pic.twitter.com/9mLJzbfLxa
— rai (@raivqvs) April 21, 2026
Back to Blackpink after trying to dip into Newjeans sound. This is why is branding is important. https://t.co/md6CfrEZWY
— ًً (@hautemogul) April 21, 2026
hasnt even been a year and hybe groups are already coming back with jump nachospic.twitter.com/cGwFPKpQEP
— idk.. (@sheyapping) April 21, 2026
Category is Hybe and their obsession with Blackpink. pic.twitter.com/SRj3vB8bFm
— Soviee | 𐙚 (@yg_kysovie) April 21, 2026
Not they copy black pink jump https://t.co/ew6IChNKHi pic.twitter.com/ddCkVXkfnw
— max (@dyn570591526549) April 21, 2026
Others also pointed out that the “EDM” theme of music seems to be something HYBE is pushing with the girl groups, adding KATSEYE, and many criticized this trend.
Ok but seriously what’s up with hybe ggs making this type of music rn? Festival songs were never their thing and now Katseye, lsf and ILLIT all having a comeback with it in the span of few weeks https://t.co/DWQmDWXzz0
— IXY 🇦🇱🇧🇷🇸🇪🇺🇸🇭🇰🇦🇶🇲🇿 (@0325_Ixy) April 21, 2026
Katseye, lsf and ILLIT all releasing the same song😭😭 pic.twitter.com/qHHqklvB6i
— IXY 🇦🇱🇧🇷🇸🇪🇺🇸🇭🇰🇦🇶🇲🇿 (@0325_Ixy) April 21, 2026
WTF is this? HYBE is obsessed with trash EDM. All of their groups are doing the same genre. Must be a huge party at HYBE.😂
— David33 (@SDavid3388) April 21, 2026
noticing a pattern with this brat style club mv trend with same shaky cam, flash lights, “messy effortless” vibe but it’s all staged, it’s kinda getting tiredddd https://t.co/k2MKW6hzXj
— 𝒞ℳ 🍋 (@Callmee___) April 21, 2026