BTS J-Hope‘s new merchandise has sparked mixed reactions online.
BTS’s J-Hope
J-Hope was recently announced to have another collaboration with the brand Human Made. The merchandise includes several clothing items, such as T-shirts and pants, as well as accessories under the collaboration name “Human Hope.”
j-hope x HUMAN MADE ‘HUMAN HOPE SEASON 2’ 🐿️
[ONLINE]
📆 2026. 09. 26 09:00 (KST)
🌐 Weverse Shop (@weverseshop)
💚 HUMAN MADE Online Store
[OFF-LINE]
📆 9/26(Sat) 11:00 KST
📍 HUMAN MADE TOKYO Flagship Store#HYBMRCH #jhope #제이홉#HUMANMADE #HUMANHOPE pic.twitter.com/Lyx3AeGufN
— HYBE MERCH (@HYBE_MERCH) September 20, 2026
However, one of the designs has raised concerns, particularly among European fans.
The collection includes a tan-colored bucket hat featuring the letter H twice across the front.
It was claimed out that in Europe, someone wearing the hat would be sent to jail.
Have fun wearing this in Europe on the way to JAIL. https://t.co/p2zeeMaWUF pic.twitter.com/sdY8hH2QRA
— Wooper⁷ ⁵ heard LTB Live 😎😎😎 (@Purple_Wooper) September 21, 2026
Following World War II, Germany banned all imagery associated with Nazism, including phrases and patterns. In some places, alternative slang or symbols have been used to signal an association with Nazism, including the letters “HH,” which is short for Heil, Hitler, or Hail, Hitler.
Some expressed discontent with the logo on the hat, even mentioning how Harry Styles made a similar piece of merch, and had to release an apology for it.
@nuveliyaa
#hope #jhopemerch #jhope #bts
♬ original sound – Chris 🍉
On the other hand, some felt that people were looking “too deep” into the collection, mentioning that it stands for “Human Hope,” which is on the back of the cap.
BTS