“I’m genuinely concerned for their safety and mental health.”
Koreaboo
1 hour ago
Fans of NewJeans are raising concerns after an interaction involving an artist connected to ADOR’s new branding began circulating online.
The issue started on Instagram when a fan commented under a post from the artist who reportedly worked on ADOR’s updated branding. The artist replied with what many believe was a sarcastic response.
Comment: “Please free NewJeans. (c) Daniil Kolbasenko”
Artist’s reply: “I don’t have any new jeans, sorry. Only old ones.”
Screenshots of the exchange quickly spread across social media, where many fans interpreted the comment as publicly mocking the group and their fans.
“Free new jeans please” – Daniel Kolbasenko
psil0cy6e (worked for new Ador branding) : I don’t have new jeans, sorry, only old
They mocked girls… pic.twitter.com/iw4Vl8pInU
— s•fi (@giveupdontup) March 5, 2026
The reaction has been especially strong due to the ongoing tension surrounding the group and its agency.
We already have staff from the new ADOR team mocking New Jeans.
This is the enviroment they are being forced back into. https://t.co/sLPHvFcCFQ
— luna ୨ৎ (@luenacore) March 5, 2026
Some fans believe the interaction reflects a hostile environment for the members behind the scenes, while others worry about how the idols may be treated internally.
they’re friends who are literally mocking the girls in the comments, good job hiring her nayeon and @alldoorsoneroom https://t.co/RneUorL1CD pic.twitter.com/GuMNRdSPkF
— YB🦋 (@NJZBAM2) March 6, 2026
I don’t even want to imagine how bad it must be behind the scenes if this is how the hybe staff treats newjeans publicly https://t.co/ZCzKdDCPJJ
— avril (@itgirlavril) March 5, 2026
Am I right to hear that the artist who drew those nursery animals in ADOR’s rebrand just mocked the girls’ situation https://t.co/CLh2F56nUy
— mallow (@outtatheburrow) March 5, 2026
If they’re behaving like this with us just imagine the girls. I’m genuinely concerned for their safety and mental health. https://t.co/0ZupEJdoXH
— ri 𑁍 (@tokkiga) March 5, 2026