P1Harmony is continuing their global momentum with the release of their latest EP UNIQUE, marking a major milestone in their career.
On March 22, Billboard announced that the album debuted at No. 4 on the Billboard 200, earning 58,000 equivalent-album units—the group’s first Top 5 entry in the U.S. and the highest first-week sales of their career. Globally, UNIQUE surpassed half a million copies sold in less than a week, with 503,745 physical albums recorded on South Korea’s Hanteo Chart between March 12–18.
The album’s success is matched by a surge of interest in fan-favorite track “L.O.Y.L.”, for which P1Harmony released a music video on March 18. The track, co-written by members Intak and Jongseob, combines experimental production with flirty and heartfelt lyrics, and the MV quickly surpassed 3 million views in just four days, reflecting the song’s immediate popularity among fans.
A Bold, Global Sound
The lead single, UNIQUE, features a fusion of Brazilian funk-inspired percussion with dynamic, multi-lingual lyrics in English, Korean, and Spanish. The track emphasizes camaraderie and confidence, delivering messages such as “Everything we do, we do as one,” “Sabemos que somos UNIQUE,” and the catchy hook “My crew UNIQUE.” The music video for UNIQUE has already accumulated over 16 million YouTube views and 1.5 million streams on Spotify, cementing the group’s growing international presence.
The six-track EP highlights the members’ active involvement in the creative process. Intak and Jongseob co-wrote every song, while Keeho and Jiung also contributed as songwriters, ensuring that UNIQUE reflects their personal artistry and collective vision. The album explores diverse genres and styles, further showcasing the group’s versatility and musical maturity.
Cinematic Storytelling Continues
The UNIQUE music video continues the cinematic, heroic storyline introduced in P1Harmony’s debut science-fiction film P1H: The Beginning of a New World, which was praised by publications including The New York Times. The video portrays the members embracing their inner heroes, combining transcendent visuals with storytelling that complements the energetic, shape-shifting sound of the track.
Following a Banner Year
UNIQUE follows a highly successful 2025 for P1Harmony, which saw the release of two albums. DUH! became their first project to sell over 400,000 copies globally and reached No. 1 on the Billboard U.S. World Albums chart, while their first-ever English project EX debuted at No. 9 on the Billboard 200 with nearly 40,000 first-week sales. Multiple tracks from these albums, including DUH! and EX title tracks, as well as B-sides like Pretty Boy and Dancing Queen, were highlighted on international year-end lists by publications such as Billboard, The Hollywood Reporter, and AV Club.
Live Performances and Global Reach
The 2025 P1Harmony LIVE TOUR, titled [P1ustage H: MOST WANTED], spanned Asia, Oceania, Latin America, and North America, including the group’s first-ever arena shows in the U.S. The tour concluded in Seoul with sold-out ENCORE shows in early March, where fans witnessed the live debut of UNIQUE and L.O.Y.L. performances, further solidifying the group’s reputation as a high-energy, performance-driven act.
With UNIQUE, P1Harmony not only celebrates their most commercially successful release yet but also sets the stage for their upcoming promotions in Korea—their first domestic comeback in 10 months. Fans can expect dynamic performances, visually striking concepts, and the continued growth of a group that has firmly established itself as a rising global K-pop powerhouse.