Recently, popular band LUCY faced significant backlash after announcing their official light stick.
Fans were unhappy and didn’t feel a band needed a light stick.
Popular Group’s Official Light Stick Design Triggers Massive Backlash
Not long after, the agency released an official statement, confirming their decision to cancel the sales of the light stick.
The members also left messages to fans apologizing for the light stick.
I don’t think I thought through it enough. I apologize for hurting you because of my thoughts and decisions. I will be more cautious and think and think again before making any decisions. I am so, so sorry for ruining everyone’s day.
— Yechan
“I had no idea that you guys didn’t like it that much. In the beginning, we chose the name ‘WalWal’ because you were so loving, and we might have liked it, but just like how we weren’t aware that you didn’t like it for such a long time, we also didn’t know that you didn’t like it this much.
I should have looked into it more deeply, and I am sorry for lacking. We don’t receive any benefits from people buying the light stick, and we only hoped that the people who like it could use it freely and become one with us on stage. Yechan hyung and I just loved seeing other teams becoming one with the fans with this type of culture, so this was one of our dreams. (But it’s not anymore! If you guys don’t like it, we don’t like it either!”
Netizens were shocked that the reason fans didn’t like it was not because of the design, but rather the fact that it was a light stick.
| theqoo | theqoo
- “So this became a controversy not because of the design, but because it was a light stick? What the…?”
- “Oh, so they didn’t like it because it was a light stick and not because the design was a dog bone? It’s fun to have a light stick, though!”
- “Other bands have light sticks these days, why are they hating on it so much?”
- “Wait, so it’s ok for them to use Bubble but not a light stick? Isn’t having a light stick better? It’s fun to use at concerts!”
- “I’m shocked that it’s not because of the dog bone design.”
- “They’re hating not because of the design but because they are making a light stick when they aren’t idols? Other groups that aren’t idols all have light sticks!”