Recently, WINNER’s Lee Seung Hoon garnered much attention online for his recent video post.
The video of him eating pollack-roe seaweed has hit over four million views online and is continuing to spread across various social platforms.
앨범좀사줄걸..하 진짜..
맘에도없는소리하게만드네
적자가대체얼마나난건지감도안옴 pic.twitter.com/CnDrdiZcUZ
— 들숨에승_날숨에훈ෆᵎᵎ (@hoonyinmyBreath) July 11, 2026
The video caption included the phrase “Check profile link for purchase,” indicating that he was selling various products on his page.
However, this sparked unexpectedly divided responses from netizens. While some blamed this on Song Mino…
송민호 시바새꺄 군대만 잘 갔다왔어도
이미 앨범 내고 콘서트 체조 잡고 그랬을텐데
니잘못이다 https://t.co/3XWjQMrVBY
— 무야 (@west_big_weeeee) July 11, 2026
Song Mino, that b*stard, if only he had just gone to the military properly, they would’ve already released a new album and had a concert. It’s all your fault!
…others felt otherwise, agreeing that he was just living his best life!
People shocked Lee Seunghoon living his best life away from his classy idol image🤣 I mean it’s not like he got poor or smth, we know he is the one who saves a lot within WINNER members. So don’t worry and let’s just support him~ https://t.co/ebrBDmtwsG
— Joo🌻 (@winnerics4) July 12, 2026
아니 이승훈이 돈이 없겠냐 저작권료만 해도 많이벌텐데 걍 본인이 재밌어서 하는거겠지 https://t.co/ZmKFFLzq9m
— 산삼 (@atothez_san3) July 12, 2026
Do you really think he doesn’t have money? He probably makes enough from royalties alone. He’s probably just doing it because it’s fun.
Others were unsure of how to feel about the situation.
As a fan, I can’t help but feel complicated…I feel like I want to support him now, although it’s late.
WINNER