Actress Song Ji Hyo, who continues her busy activities as the CEO and model of the underwear brand she runs herself, is gaining unexpected attention in a new photo shoot.
Recently, Song Ji Hyo posted on her social media, “Inspecting Dongdaemun after a long time,” revealing her recent activities as she scouted fabrics and materials at the market. She showed the image of a “hands-on CEO” wearing casual clothes and a mask, actively on the move.
Alongside this, the brand’s official Instagram account released a new underwear photo shoot featuring Song Ji Hyo as the model, catching viewers’ eyes.
Wearing bra tops and panty sets in various colors like green, red, and black, Song Ji Hyo showcased her signature healthy, glowing silhouette.
In particular, the photo shoot, which captured her natural abdominal line and body texture without excessive retouching, sparked unexpected debate online.
Some netizens praised her unforced appearance with comments like, “Natural and nice to look at,” “Considering her age in her 40s, her management is remarkable,” and “It feels more relatable and likable because it’s realistic.” Meanwhile, some speculated whether it was a result of drinking-related belly fat.
Previously, Song Ji Hyo herself revealed in her content that she “drinks alcohol five times a week” and “fasts until 5 p.m. before drinking alcohol with side dishes.”
After taking on the challenge of the innerwear business last year, personally overseeing product planning and promotion, Song Ji Hyo recently shared on YouTube that she is practicing moderation in drinking.