idntt’s Pretty Boy Swag has grown on me a bit, yet still feels like a missed opportunity to do something more melodically ambitious. The rest of the album is quite strong as well. I already featured b-side Rage Problem as a buried treasure and now the guys are promoting Yes We Are with a music video.
This is another track I enjoy from the album and takes their sound in a more club-ready dance direction. It has a glossy, airy atmosphere that’s very popular right now. It’s as if the producers purposefully flatten any potentially interesting elements within the song. However, this airiness also makes the track feel quite sleek. Its chorus bops along with ease, getting under your skin even if it never really grabs you by the collar. The verses are a bit more boisterous, though also come across as less memorable.
Overall, I have similar feelings about idntt as I do about tripleS. Having this many members participate in a group is very exciting and deserves much more ambitious music. I know their concept/configuration involves sub-units, but why not have dozens of performers on the stage at once with an equally humongous sounding song? Maybe that’s just not the appetite of K-pop fans right now. Yes We Are is unlikely to polarize any opinion because it’s so safe. I’m ready for these guys to deliver their Rising Sun — something so undeniably huge that it stops you in your tracks.
Hooks
8
Production
8
Longevity
8
Bias
8
RATING
8
Grade: B-
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