Though XG are technically a global group based in Japan, their music has necessitated full song reviews on this blog because it’s so beloved by K-pop fans. I’ve found their output to be a mixed bag and generally prefer when they take a dancier approach. That happened last year with their excellent single GALA and thankfully continues on Hypnotize.
Hypnotize comes from the group’s first full album and crystallizes a certain high-energy house sound that has characterized some of their past work. House music is nothing new in J-pop or K-pop, but I’ll always embrace a chugging 90s piano beat. Hypnotize is happy to satisfy lovers of the genre, going full-on nostalgic with its production. The tempo remains high throughout and is at its best when the production layers on the sonic goodies. This helps compensate for a relatively undercooked chorus, which combines chanted hooks with a simple melodic refrain.
As always, I’d love to hear more from the song’s topline, as I think it would help Hypnotize stand out against so many other global dance tracks. However, its energy is upbeat and pleasant enough to have me bopping in spite of my misgivings. Hypnotize isn’t as interesting as GALA or as transportive as a classic house track can be, but it does a nice job showcasing XG’s various charms in a tight, enjoyable package.
Hooks
8
Production
9
Longevity
9
Bias
8
RATING
8.5
Grade: B
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