She also showed off her bank balance at the end of the day.
1 hour ago
Hong Yeong Gi (or Hong Young Gi), who rose to fame as the OG “ulzzang”, showed off her success as an influencer.
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Via her February 24, 2026 (KST) social media update, Hong Yeong Gi shared a screenshot of her bank account balance, revealing that her sales had surpassed ₩160 million KRW (about $111,000 USD).
Hong Yeong Gi | @kisy0729/Instagram
She added that just 10 minutes after announcing the launch of the cosmetics she promoted, sales had already exceeded approximately ₩160 million KRW (about $111,000 USD). She noted the caption, “In under 10 minutes? Is this for real?!” Hong Yeong Gi thanked her supporters, commenting, “I knew everyone had been waiting for a long time, but I once again feel just how much love you’re giving,” and acknowledging the fans who quickly purchased her products.
| @kisy0729/Instagram
The influencer later shared an additional screenshot showing that she recorded ₩420 million KRW (about $291,000 USD) in sales in a single day, along with 5,336 orders. She added, “I’m literally covering my mouth in shock at these record-breaking sales. There’s not much highlighter stock left,” hinting that the product is close to selling out.
| @kisy0729/Instagram
Hong Yeong Gi first gained recognition in 2009 as a first-generation “ulzzang” after appearing on Comedy TV’s Ulzzang Generation. She currently runs an online shopping mall. In 2012, she married Lee Se Yong, who is three years younger than her, following a premarital pregnancy. The couple has two sons.
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