Photo Credits: Victoria’s Secret – JYP Entertainment –
Victoria’s Secret PINK crowns TWICE’s Nayeon, Jihyo, Momo, and Tzuyu as its newest muses, blending K-pop charisma with candy-coated allure in a Valentine’s Day campaign that’s pure editorial fire. This isn’t just a collab—it’s a cultural pivot, following their history-making strut at the 2025 Fashion Show.
Backstory: From Runway Rebels to PINK Icons
The quartet’s Victoria’s Secret saga ignited last fall in New York City, where TWICE became the first K-pop girl group to perform at the rebooted show. Nayeon, Jihyo, Momo, and Tzuyu owned the pink carpet in a black-and-white dress code: Tzuyu’s daring white cutout gown exuded ethereal edge, Nayeon’s black cutout mini played coy with skin, Jihyo’s sheer lace whispered seduction, and Momo’s tailored three-piece suit screamed power suiting. Onstage, they synced in baby-pink micro miniskirts, knee-high fur boots, and rhinestone “PINK” logos, fusing high-energy choreography from tracks like “Strategy” with VS models in oversized hoodies and cropped tees. Fast-forward to January 2026: PINK taps them for seasonal visuals, teasing cozy loungewear that nods to their tour-honed dynamism amid TWICE’s 10th anniversary milestone.
Pictorial Breakdown: Candy-Pink Fantasy
The Valentine’s shoot splays them against signature bubblegum backdrops, where PINK’s youthful playbook—think slouchy separates meets barely-there intimates—gets a glossy K-pop infusion. Photographers capture mid-laugh insouciance and smoldering stares, layering flirty pieces with everyday nonchalance for that “just-rolled-out-of-bed-but-make-it-chic” vibe. It’s wearable fantasy: soft pinks dominate, accented by reds for heart-eyed romance, all shot in sun-drenched lofts that amplify the girls’ megawatt glow. Nayeon shared post-show that snapping with Angels like Adriana Lima was a pinch-me peak, while Momo raved about pajamas that “lift the mood.”
Styling and Hair/Makeup Per Muse
TWICE’s styling mastery shines per look, balancing group harmony with solo flair—hair tousled for beachy rebellion, makeup dewy yet defined.
- Nayeon: Soft pink lingerie set under a matching cardigan; loose waves cascade, nude lips plump with glossy shine, winged liner for bunny-eyed mischief.
- Jihyo: Black-red corset top with relaxed pants; sleek straight strands frame bold red smokies, contoured cheeks popping confident glow.
- Momo: Pink bra top and joggers; messy bun elevates casual, fresh-faced with peachy blush and subtle highlight for dancer’s lit-from-within sheen.
- Tzuyu: Cropped white tee, low-rise jeans, knit beanie; long tresses flow straight, minimal base with rosy tint and mascara lashes for visual’s poised allure.
These choices echo their Fashion Show pivot from monochromatic edge to PINK’s playful palette, proving TWICE styles transcend stages.
Why It Works: Global Crossover Magic
PINK struck gold pairing TWICE’s billion-stream empire with lingerie that’s college-cool, not couture-stuffy—fans dub it “iconic TWICE energy.” Nayeon eyes consistent artistry, Jihyo plots Galentine’s house parties in the kits, and Tzuyu dreams stage-ready colors for ONCE. As their world tour resumes, this cements K-pop’s fashion takeover.