Social media is abuzz with criticism.
2 hours ago
A large number of KPop Demon Hunters fans are pushing back against its latest brand deal.
On March 24, it was announced that KPop Demon Hunters will be teaming up with McDonald’s for the launch of two special adult meals: the HUNTR/X meal and the Saja Boys Breakfast Meal. The announcement was followed by an animated ad featuring the characters of HUNTR/X and Saja Boys, promoting the collaboration.
McDonald’s U.S. has revealed their collaboration with ‘KPOP DEMON HUNTERS’.
• HUNTR/X Meal
• Saja Boys Breakfast Meal. pic.twitter.com/RDnupfNOCk
— Pop Base (@PopBase) March 24, 2026
McDonald’s has released a fully animated ad for their upcoming KPOP DEMON HUNTERS collab! pic.twitter.com/AjKsenHFco
— I Don’t Think You’re Ready For The COUNTDOWN! (@KPDHCOUNTDOWN) March 24, 2026
This brand deal, however, has not been taken well by a large number of fans due to McDonald’s involvement in the ongoing genocide in Gaza, carried out by the state of Israel. The brand has been on the BDS boycott list for a few years now, and every celebrity association with it has been met with some level of pushback.
gang. the genocide. please dont buy into this bullshit https://t.co/NfhMLcX81S
— Headache inducer – Ikexa (@TallGirhtyMan) March 24, 2026
No like genuinely guys its literally not that hard to not buy mcdonalds
Seriously if youre going to spend that money anyways please commission an artist who will make you something cool and unique instead of cheap cardboard screenshots from the movie! https://t.co/hekcoPdUqP
— Dont look away from 🍉🇨🇩🇸🇩🇭🇹🇮🇷🏳️⚧️🏳️🌈 (@EyoCaptainBlue) March 25, 2026
they’re being boycotted cause they were giving free happy meals to idf soldiers who were spending their day killing and bombing palestinians btw, in case someone genuinely wants to know in the year of 2k26. https://t.co/JWZfm2TqV1
— an🍉 (@moonchildbichen) March 25, 2026
the huntrix girls would tell y’all to boycott that collab btw
— mon ✮ zoerumi pilled (@amdenity) March 24, 2026
Though some tried to defend the collaboration, netizens hit back with scathing counters.
mind u, y’all are ignoring the boycott for 10 soggy nuggets made of pigeon ass and 3 cold fries, all bc they have a huntrix label on them and a cheap prize. y’all be hungry asffffffff 😭 pic.twitter.com/jJDGGfSrwP
— ♪ saily (@noraesoul) March 24, 2026
it’s honestly so odd seeing how many of you stop caring about boycotts the second you see something you love involved. https://t.co/C6UWln2C8i
— ℬ 🫧 (@zooeeymama) March 24, 2026
“I dIdNt EvEn KnOw tHeRe WaS a BoYcOtT” you have a screen time of 14 hours a day and haven’t heard anything within the past 2 years about a mcdonald’s boycott? really?
— casper ✮ (@FNBHPHANTOM) March 24, 2026
Most recently, Red Velvet member Joy also faced massive backlash for her collaboration with McDonald’s.
Red Velvet Joy’s Recent Activities Hit With Major Backlash In Now-Deleted Post