Many were uncomfortable with the premise.
Koreaboo
15 minutes ago
Jung Hae In‘s upcoming Netflix K-Drama is already facing strong criticism after details about its storyline spread.
| Netflix
Our Sticky Love is an upcoming romantic comedy starring Jung Hae In and Ha Young. The series is set to premiere on Netflix on August 7, 2026.
| Netflix
The K-Drama follows prosecutor Go Eun Sae (Ha Young), who loses her memory after an incident while investigating a dangerous crime syndicate. She later meets Jang Tae Ha (Jung Hae In), a former boxing champion who has become involved with a gang.
Recognizing Eun Sae as his first love, Tae Ha tells her that he is her boyfriend in order to protect her, and the two begin living together while she remains unaware of her past.
Although Netflix describes the series as a romantic comedy, many viewers were uncomfortable with the premise after learning that the male lead deceives a woman suffering from amnesia into believing they are in a relationship.
When she loses her memory he deceives her and tries to be her lover. How romantic not creepy at all yayyyy https://t.co/JKBXljHCgc
— Tina (@we_gather_here) July 24, 2026
How is emotionally manipulating someone who has amnesia considered romance? That’s weird!!! https://t.co/GQyIV1saqx
— zyn🇪🇦 (@holytrag) July 26, 2026
I’m not going to talk about the actor who’s currently making headlines. But seriously… a woman loses her memory, then a man shows up claiming to be her boyfriend. And this is supposed to be a romance? Doesn’t that sound more like the beginning of a psychological thriller? 😭
— kosong adalah isi (@YuriSaef) July 25, 2026
The backlash quickly spread across social media, with many criticizing the plot for presenting emotional manipulation as romance. Others also brought up Jung Hae In’s past support of Kim Soo Hyun during the actor’s controversy involving the late Kim Sae Ron, saying it made them even less interested in watching the series.
Being a creep so normalized it always get romanticized by dramas like this one yikes..plus the actor supports a pedo yikes
— minabestgurl (@jayc0033) July 25, 2026
Jung haein just pisses me off now https://t.co/kZZoC20D9p
— may (@gongjicheoIs) July 24, 2026
a series where a pedophile’s protector exploits the woman’s lost memories lol creepy asshole how watchable🙄
— Nanno✰( ꪜ ) (@nunamygdala) July 25, 2026