The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!
The rankings were determined through an analysis of consumer behavior, using big data collected from June 3 to July 3. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for the month.
Lim Young Woong held onto his spot at the top of the list this month with a brand reputation index of 2,090,482. High-ranking phrases in his keyword analysis included “Hero Generation,” “High Valley, Top Hero,” and “birthday,” while his highest-ranking related terms included “confess,” “donate,” and “congratulate.” Lim Young Woong’s positivity-negativity analysis also revealed a score of 94.08 percent positive reactions.
Meanwhile, BTS rose to second place for July with a brand reputation index of 1,165,738.
Park Ji Hoon took third place with a brand reputation index of 1,045,898, while Byeon Woo Seok came in at a close fourth with a score of 1,035,723.
Lee Jung Hoo rounded out the top five with a brand reputation index of 984,809, marking a 12.86 percent increase in his score since June.
Check out the top 30 for this month below!
- Lim Young Woong
- BTS
- Park Ji Hoon
- Byeon Woo Seok
- Lee Jung Hoo
- Lee Soo Ji
- IVE
- Yoo Jae Suk
- BLACKPINK
- Kim Do Yeong
- Kim Yuna
- ILLIT
- Go Youn Jung
- Son Suk Ku
- 2PM’s Lee Junho
- Lee Jung Jae
- Jun Ji Hyun
- Koo Kyo Hwan
- aespa
- Gong Yoo
- Kim Dong Hyun
- So Ji Sub
- Yoo Hae Jin
- Kim Go Eun
- Hearts2Hearts
- Son Heung Min
- Girls’ Generation’s Lim Yoona
- Ryu Hyun Jin
- Lee Chan Won
- Shin Dong Yup
Watch Park Ji Hoon in his latest drama “The Legend of Kitchen Soldier” on Viki below:
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And watch Byeon Woo Seok in “Lovely Runner” below!
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