Netizens have been sharing concerns for a while.
Koreaboo
1 hour ago
BLACKPINK Jennie‘s recent company post has come under a wave of intense backlash from netizens.
BLACKPINK’s Jennie | @jennierubyjane/Instagram
Jennie has a new collaboration range with Adidas, a brand that is being boycotted due to links to Israel amid the genocide in Gaza.
BLACKPINK’s Jennie Under Fire For “Israel Campaign” With Huge Brand
On September 7, Jennie’s company OA shared photos of Jennie’s campaign with the brand.
@adidasoriginals by JENNIE#JENNIE #제니 #adidasOriginalsbyJENNIE #OA pic.twitter.com/JfAGocq4uX
— OA (@oddatelier) September 7, 2026
In the quotes and comments, netizens shared disappointment for promoting the brand that has been dubbed as problematic and “zionist.”
Genuinely why. This is a zionist brand who openly supports isr*al. I hate this so much im so disappointed. https://t.co/MF72OeaDDU
— Namo (@lovesicknamo) September 7, 2026
I hope Jennie realises her shut and leaves this brand https://t.co/R09d2YIUUE
— Mulan (@babyigotyouu) September 7, 2026
I don’t want you to be on wrong side of history. Israel is slaughtering people in gaza and lebnon while adidas is cleaning their image by choosing ambassador from IDF. We know you are kind hearted and you love kids. Please stay away from adidas.
— HumaMeer21 (@HumaFazal763680) September 7, 2026
fuck adidas #boycott jennie should leave this brand https://t.co/J9Wbu82cgs
— rey (@paintrosetudor) September 7, 2026
#BoycottAdidas Jennie, please leave this brand. We don’t want you associated with a brand that supports Israel while Israel is committing genocide in Gaza.pic.twitter.com/ZiwJEEcTx2 https://t.co/vppOv1OV0A
— BP❤️🔥 (@blinkbdz) September 7, 2026