The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, community awareness, and viewership indexes of 20 popular dramas, using big data collected from December 13, 2025 to January 13, 2026.
“Taxi Driver 3” topped this month’s list with a brand reputation index of 5,805,969. High-ranking phrases in the drama’s keyword analysis included “Lee Je Hoon,” “Rainbow,” and “taxi driver,”while its highest-ranking related terms included “powerful,” “great chemistry,” and “climb back up.” The show’s positivity-negativity analysis also revealed a score of 92.20 percent positive reactions.
“Our Golden Days” took second place for January with a brand reputation index of 5,618,920, while “Surely Tomorrow” ranked third with a score of 5,462,343.
“Pro Bono” came in fourth place with a brand reputation index of 4,199,693, and “The Judge Returns” rounded out the top five with a score of 3,613,361.
Check out the top 20 for this month below!
- “Taxi Driver 3”
- “Our Golden Days”
- “Surely Tomorrow”
- “Pro Bono”
- “The Judge Returns”
- “A Graceful Liar”
- “Dynamite Kiss”
- “Love Me”
- “Nice to Not Meet You”
- “The Price of Confession”
- “IDOL I”
- “Cashero”
- “First Man”
- “The Manipulated”
- “To My Beloved Thief”
- “Moon River”
- “Marie and Her Three Daddies”
- “No Next Life”
- “Heroes Next Door”
- “The Young Kim Dae Geon”
Binge-watch all of “Taxi Driver 3” with subtitles on Viki below:
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And catch up on “Our Golden Days” here:
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Or start watching “The Judge Returns” below!
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