Koreaboo
1 hour ago
Actor Song Kang has been selected as the new icon for the casual wear brand POLHAM.
A POLHAM brand representative explained, “Song Kang is not just popular; he is an icon and influencer who can communicate most effectively with consumers in the digital age. His unique friendly yet trendy image perfectly aligns with POLHAM’s ‘Happy Together’ brand direction.”
Song Kang has expanded his influence as a global icon with diverse roles across genres, starring in Netflix’s Love Alarm, Sweet Home, JTBC’s Nevertheless, and SBS’s My Demon, alongside his overwhelming visuals.
POLHAM aims for casual wear that allows “anyone to enjoy and express their own style comfortably,” with “Happy Together” as its brand slogan. It has established itself as a leading casual brand in Korea, winning the Basic Casual category grand prize at the 2025 Korea First Brand Awards for three consecutive years.
The brand stated, “In 2026, through Song Kang, POLHAM plans to present sophisticated casual styles enjoyed by various generations in daily life. With his trendy visuals and status as an icon renowned across generations, we will engage more closely with consumers.”