Koreaboo
1 hour ago
SM Entertainment unveiled its blueprint for a new leap forward, “SM NEXT 3.0,” on the 20th, marking its journey beyond the 30th anniversary.
SM Entertainment released two videos on its official YouTube channel, revealing a vision to evolve from the “SM 3.0” system established over the past three years to a “Multi-Creative” system centered on “people” and ‘artists.’
In particular, SM Entertainment officially announced the debut of a new boy group in 2026, explaining, “A boy group will debut in 2026. Members of the male trainee team SMTR25 will also be considered, and they will be gradually introduced through the variety show Reply High School early this year.”