Oh, I love some bad green screen effects! I don’t usually comment on K-pop’s music videos, but the new one for X:IN’s Dazzle Flash is unintentionally hilarious, as the group soars over various landscapes on a futuristic hoverboard of sorts. Honestly, I’d rather see this level of cringe than the latest look-alike video from a trend-chasing comeback. At least these visuals are memorable!
As for the song, Dazzle Flash also boasts ambition that takes some strange turns. The group tries their hand at K-pop’s latest trend: talking charismatically over a club beat. The club beat in question is a fun one, as if the producers typed the prompt into ChatGPT and emerged with a satisfying (but terrifyingly predictable) ‘oontz oontz’ thump. The girls proceed to speak awkwardly over this production — cooing, taunting and adopting as many modern girl group affectations as they can. As with the video, its clunkiness has a certain charm the first few times. However, without an actual chorus in sight, Dazzle Flash quickly loses its novelty. The pre-chorus is nice, though!
Hooks
5
Production
7
Longevity
6
Bias
6
RATING
6
Grade: D-
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