Koreaboo
33 minutes ago
Casual clothing brand Polham released campaign photos featuring brand ambassador Song Kang for their 2026 FW collection. This season’s theme, “RE: ARCHIVE,” reinterprets classic casual styles with a modern sensibility.
In the photos, Song Kang wore fall and winter items such as check shirts, knits, and denim. Notably, standing at 186 cm, despite not being a model, his tall height and long legs drew attention with impressive proportions. He added comfortable and natural poses to express various styles.
Launched in 2004, Polham emphasized check shirts and chino pants as key items in this collection. The brand combined traditional classic casual with contemporary silhouettes and materials, also strengthening its denim line through the “JUST DENIM” campaign.
A brand representative said, “Legacy is not about repeating the past but continuing values that are chosen again over time. The 26 FW collection is a season where Polham reinterprets classic styles it has excelled at with today’s sensibility.”
As the brand ambassador, Song Kang participated in this campaign showcasing a variety of styles from check shirts to knits and denim.
Song Kang is also set to meet viewers as an actor through the upcoming drama Four Hands, Two Sonatas, premiering on the 29th. He plays the role of pianist Kang Bi O. Set in an arts high school for musical prodigies, this work marks his return to drama after military discharge.