Photo Credits: GEDIAO CITTA Magazine + iNKODE Entertainment
Inside the hushed glow of a Beijing studio, Shuie (Yang Shumeng) steps into the frame and stops the room. The camera doesn’t just “capture” her—it leans closer. In GEDIAO CITTA Magazine’s Issue No.372, she isn’t merely a cover star; she’s an entire mood board in motion: frost‑toned silks, leather with a soft waist twist, and a gaze that flickers between shy and sovereign. For SAY MY NAME, this moment crystallizes what their Chinese‑born rapper has quietly become: a bridge between generations, countries, and the push‑and‑pull of girl‑group reinvention in the K‑pop era.
The girl who rewrote the group’s name
SAY MY NAME debuted in October 2024 as a seven‑member ensemble under iNKODE, swiftly tagged “one of the artists to watch in 2025” for their theatrical, genre‑spanning sound and Kim Jaejoong‑produced identity. By March 2025’s My Name Is… EP and its plucky, brass‑tinted “ShaLala,” the group was already carving out a niche: a girl‑group that winks at pop‑convention while keeping its emotional core raw.
Then, on July 10, 2025, the equation shifted. Inkode announced that SAY MY NAME would expand from seven to eight members, introducing Shuie—a Chinese rapper and artist‑trained trainee with a history that loops through SM Entertainment and Yue Hua. Her debut as part of the group came with the single “iLy” on August 1, 2025, marking the first release where the group’s voice felt both fuller and more delicate.
To fans used to fixed lineups, the change sparked mixed emotions. Yet Inkode’s statement promised continuity of spirit alongside fresh energy—a balance that began to hum louder with every new choreography cue and vocal line.
Material dreams: Shuie’s fashion language
If SAY MY NAME’s music talks about identity and belonging, Shuie’s styling speaks the subtext. In the GEDIAO CITTA pictorial, she slides between twin lives: one rooted in soft, almost academic elegance (oversized blazers, neutral knits that puddle at the wrists), another in sharp, almost androgynous tailoring—crop trench coats, leather high‑wasted shorts, and choreography boots that hint at runway‑ready motion.
Stylists frame her as a “quiet futurist”: silhouettes that elongate, curves that never shout, palettes that pivot from milky ivory to cool denim‑blue. The cover image, shot in a high‑rise studio, uses negative space to turn her posture into architecture; she’s both a sculpture and someone you could imagine texting your closest secret to.
This isn’t just aesthetic consistency; it’s strategic storytelling. In the video teaser for the CITTA feature, she moves through a single corridor in multiple looks, each turn of the camera echoing a different emotional key: curiosity, loneliness, resolve.
Stage, screen, and the avatar of growth
On stage, Shuie’s role is paradoxical: she’s the rapper who softens peaks, the performer who makes crowd‑chanting feel intimate. In the group’s third EP, &Our Vibe (December 2025), her verses in “UFO (Attent!on)”—the track that earned SAY MY NAME their first music‑show win on Music Bank in January 2026—anchor the song’s swagger with a controlled, almost conversational cadence.
Her pre‑trainee background in art in Beijing, plus her stints under SM and Yue Hua, can’t be read as “experience”; they’re texture. That’s why videos like the “iLy” MV, built around a Frankie Valli interpolation, hit differently: underneath the disco‑pop glitter is a narrative of someone who’s auditioned, waited, and walked away more than once, only to return with sharper aim.
Off stage, she’s become a quiet magnet for overseas fans. With a Japanese‑leaning fanbase through Hitomi and a Chinese‑speaking following keyed into her interviews, Shuie often becomes the natural interface for bilinguist and trilingual conversations. Weverse and fan‑community highlights show her discussing dreams, language gaps, and “wanting to sing in a way that doesn’t need translation.”
How SAY MY NAME uses visuals as armor
SAY MY NAME’s name itself is a vow: “say my name” as a call to recognize self‑worth amid struggle. The GEDIAO CITTA feature feels like a visual extension of that mission. Instead of a purely glamorous spread, the editorial leans into duality: soft light and hard angles, solo frames and subtle group‑echoes in the wardrobe. Blazer‑tails that mirror past outfits, color‑blocking that recalls past album covers (“WaveWay,” “ShaLala,” “UFO” all ripple in the background as a design echo).
Stylists lean into “uniforms that feel lived‑in”—twisted collars, slouching stockings, chains that drape like half‑used necklaces. It’s a girl‑group fashion mood that rejects the idea of “perfect unattainability”; instead, it suggests that identity is something you gradually slip into, not something handed down.
For fans, this resonates. A quick scan of threads around the CITTA issue reveals descriptions like “Shuie wearing our insecure teenage self but with adult confidence” and “she looks like the girl who’s been rehearsing in her room while the world wasn’t watching.”
Fandom, geography, and the “us” in SAY MY NAME
SAY MY NAME’s global‑model role for vitamin‑skin‑care brand Tiam at debut signaled early ambitions beyond Korea. With Shuie’s Chinese‑born, Japan‑friendly, Korea‑based profile, the group now jogs between three fandom cultures: K‑pop fans used to multilingual idolism, Chinese fans hungry for domestic talent on the global stage, and Japanese fans who trace lineages back to Hitomi’s AKB48 and Iz*One days.
Chatrooms and X threads show fans organizing joint watch‑parties for the CITTA cover‑teaser video, translating captions and re‑posting outfits to fashion‑themed accounts. The hashtag #SHUIE and #SayMyName drift together like a single, self‑sustaining ecosystem, asking the same question the magazine’s editorial implicitly answers: What does it look like to grow up in public, in three languages, on three markets, and still call that space home?
The stance of a new generation
By the time Shuie steps onto the cover of GEDIAO CITTA’s March 2026 issue, she brings more than a momentary glow. She brings the weight of a rookie group’s evolution: one win on Music Bank, an expanding discography, and a name that now truly means “listen to us, remember us, label us correctly.”
In one frame, she stands against a white wall, one hand in a pocket, the other lightly clutching her wrist—a gesture that feels like a private promise rather than a pose. In another, she leans into a mirror, catching the camera’s gaze without looking at it, as if performing a reality that’s already half‑dreamed.
This is the quiet revolution of SAY MY NAME in 2026: a girl‑group that doesn’t need to shout to be seen, and a member whose personal history is written in fashion, not just lyrics. Shuie isn’t just “Shuie of SAY MY NAME”; she’s “Shuie of a new era,” where visual identity, fan culture, and creative evolution intertwine like stitching on a carefully tailored jacket.