The change was linked to Min Hee Jin.
Koreaboo
12 minutes ago
HYBE‘s iconic “we believe in music” slogan may be gone for good.
| News1
Photos taken outside of the “Big 4” company building showed the logo being swapped out, replacing the old design that included the beloved slogan with a simple “HYBE” wordmark. The new logo had no slogan, no image, just the name.
hybe doesn’t believe in music anymore pic.twitter.com/MYG5z4rIiQ
— Cake🍀 (@cakedegg) April 20, 2026
The backlash was immediate, with much of the criticism aiming directly at Min Hee Jin. The former ADOR CEO previously claimed she was the one who came up with it during her legal battles with HYBE.
Min Hee Jin | The Korea Times
Fans questioned whether the change was a deliberate move to erase her contributions following their very public fallout.
Don’t tell me they’re changing the slogan because [Min Hee Jin] made it?
— Korean netizen via X
설마 슬로건 내 누님이 만들어준거라 바꾸는거임?ㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋㅋ https://t.co/Q4OcMgA7dk
— 구뭉 (@9u_Mung) April 20, 2026
Is this serious, did Hybe delete the slogan? Lol, must be because their ego got touched since they’re still using the slogan made by MHJ.
— Netizen via X
Ini serius slogannya dihapus hybe? Wkwkw pasti bsh egonya kesentil karena masih pake slogan yg dibuat mhj https://t.co/8daGHAHqYc
— Jek • NJZ is five (@haerinluvjek) April 20, 2026
lmao they really want to erase everything that woman created https://t.co/m9REbZ8s1D
— YB🦋 (@NJZBAM2) April 20, 2026
Many immediately mocked the slogan’s meaning, pointing out that it no longer represented the company anyway. According to them, HYBE’s recent music output hasn’t exactly screamed passion for the craft.
when have they ever believed in music https://t.co/0fz3f2tMom
— ᵕ̈ (@pinksbabymon) April 20, 2026
It’s been pretty obvious for a while now, none of their groups are putting out particularly strong songs. TXT’s recent album felt bland, and the other girl group’s music sounds pretty generic
— Camom Moov (@Moov83101) April 20, 2026
80% of their idols can’t sing, so there was no faith there.
— ·Kafka (@KalgaOlen31605) April 20, 2026
On the other hand, netizens also called the new “logo” lazy. Dropping a slogan that carried real weight in the industry and replacing it with nothing felt low effort to a lot of people.
They’re really lazy. If you’re going to replace it, you should at least come up with a new slogan. Instead they just slapped ‘HYBE’ on there and called it a day.
— Korean netizen via X
진짜 게으르다 교체하면서 슬로건을 새로 만들어야지 걍 냅다 하이브만 덜렁 https://t.co/tfH28txTQ1
— 블트 (@blacktwitt222) April 20, 2026
Whether it’s about erasing Min Hee Jin, a quiet rebrand, or something else entirely, HYBE’s unexpected change has only sparked further mockery and criticism from fans, with little to no praise.