What do you think of it?
1 hour ago
IVE is officially back! On February 9, 2026, IVE dropped their highly anticipated comeback track “BANG BANG” along with its accompanying music video. While fans had been eagerly waiting for the group’s return, reactions to both the song and MV have been sharply divided.
“BANG BANG” sees IVE stepping away from their signature elegant, high-teen sound and leaning into a louder, more performance-driven concept.
The track features heavy bass, punchy chants, and a repetitive hook designed to hit hard on stage.
The girls also took on a darker concept, rocking smokey makeup, leather outfits, and deadpan expressions.
Some fans praised the shift, calling it a refreshing change. A noticeable portion of listeners expressed disappointment, saying the song felt generic compared to IVE’s previous hits.
| theqoo
- Oh, it’s making me thrilled. I love it.
- Oh, the song and video are great
- I love Wonyoung… Her straight hair is so pretty. I think this will pump you up when you exercise.
- The choreography is lacking, but the song is good.
- Wow, I love it. Gotta listen to it when I’m exercising.
- “Baddie” was good, but IDK about this…
On one hand, fans praised the high-budget sets, bold styling, and strong performance shots. The members’ visuals were widely complimented.
On the other hand, some viewers felt the MV relied too heavily on flashy transitions, making certain scenes feel chaotic rather than cohesive. Despite the mixed reactions, “BANG BANG” is undeniably generating massive attention online. Take a look at it for yourself below!