Both companies have been boycott targets.
Koreaboo
8 minutes ago
BTS‘s past and current promotions with brands active on Israel-based accounts have drawn backlash.
BTS | BIGHIT Music
Recently, BLACKPINK‘s Jennie faced criticism after Adidas Israel shared photos from one of her campaigns on its account.
BLACKPINK’s Jennie Under Fire For “Israel Campaign” With Huge Brand
In the aftermath of the criticism, BTS’s past and present campaigns were examined, with photos of RM being featured on Samsung Israel’s page in 2025 surfacing. Similar criticism followed over this,
How did armys manage to hide this?? pic.twitter.com/LotdkmBpY5
— 🤡 (@kpoop_stan_) March 8, 2026
HE HAD A WHOLE CAMPAIGN IN ISRAEL DAMN??? pic.twitter.com/EfKA4ESJeT
— jiminieoppa (@jiminieoppala) March 8, 2026
The Netflix Israel account also recently posted about the group’s upcoming comeback show that will be streamed on the platform, which was also brought up.
Scooter Braun himself is involved in this what do you expect lmaoo https://t.co/be5mn0ir5c pic.twitter.com/Ut3SH0eZTc
— 🍒 (@Nightanglez6ip) March 8, 2026
However, as with Jennie’s alleged campaign, fans have pointed out that promotional items are shared across every region where the company operates, as campaigns with other idols have been. Samsung and Netflix both operate globally, so these instances cannot be considered strictly “Israel campaigns,” but it is worth pointing out that the companies have both been hit with boycotts for operating in the region.
Nobody tryna defend him but Samsung is a company that’s in many countries.. so this doesn’t show anything https://t.co/1GMHEAb81F
— kalani (@yhapwoo) March 8, 2026
it wasnt for israel, it was for samsung and they decided to post it.. let’s use our brains
— 천사 (@nikiskeychain) March 8, 2026
bye he did not campaign it. he was there for the art. and they took pictures and stuff of him, he never officially cane out about that to be a “campaign” BUT YALL NEVER TALK ABOUT THE OTHER GROUPS THAT DID THOUGH pic.twitter.com/XCgil9Hy6U
— ⁷yoon (@namjverz) March 8, 2026
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