I have huge doubts about the success of K-dramas that air on Disney+ because they aren’t marketed very well. I guess them holding a big screen premier for this drama is their attempt at marketing it, even if they couldn’t draw big name attendees aside from LMH.
Only time will tell if this drama succeeds. Director WMH’s last work was Harbin, which was so high-budget that it didn’t even manage to break-even, despite its critical success and high movie ticket sales. So let’s see if this drama can make up for Harbin’s loss.