He was featured in a major luxury fashion house’s campaign.
Koreaboo
9 minutes ago
BTS member Jin is currently at the receiving end of brutal criticism over his appearance.
BTS’s Jin | @jin/Instaram
The issue sprouted from a new, solo photoshoot done by the BTS member for Gucci‘s PRIMAVERA campaign. As a brand ambassador, Jin was among many celebrities who were photographed as portraits inspired by Botticelli’s Primavera painting.
PRIMAVERA
A portrait by Michal Chelbin featuring Global Brand Ambassador #JIN from @bts_bighit.
Discover more https://t.co/p2aAroXC6I
#GucciPrimavera #BTS pic.twitter.com/WwFonqQFDH
— gucci (@gucci) August 25, 2026
Jin’s styling for the PRIMAVERA campaign stood out in the photos, as it was edgier than any look he has tried in recent years. Though his outfit was rather simple, a grey biker jacket and dark denim, what drew attention was the exaggerated liner around his eyes, giving off an “emo” look.
| @gucci/Twitter
This styling has drawn scathing ridicule from netizens, with many pointing out that Jin couldn’t carry the style well.
pic.twitter.com/Z4SDMsBdPG https://t.co/Y0bE2OeuS6
— meow (@Toadtanked) August 25, 2026
never seen a more boring kpop idol than him https://t.co/JxM28I5MZH
— zyn💫 (@holytrag) August 25, 2026
guess korean genes weren’t enough to save him he’s aging like spoiled milk https://t.co/km5QHLFKaC
— ꨄ︎ (@jentleggyu) August 25, 2026
In India, when a newborn baby is born, people put kajal on their eyes. He look exactly like that rn.😭 https://t.co/n3OFZxhSyF
— 🎠 KK Click (@2KANISHK2) August 25, 2026
Holy chopped!!! https://t.co/CJvBrezXta
— 🛸 (@adanoiree) August 25, 2026
is “worldwide handsome” in the room with us? https://t.co/RrH9LtjBje
— jendu (@iamjendu) August 25, 2026
Meanwhile, after BTS’s recent concert, the group also received unforgiving criticism.
BTS’s Member Under Fire After Latest “ARIRANG” Concert
BTS

