Fans had differing opinions.
Koreaboo
Just now
Recently, BTS fans expressed disappointment and frustration towards Big Hit Music for its lack of effort in promoting members’ content.
In particular, Jungkook‘s Vogue Magazine video was posted yesterday, but many fans didn’t know!
The BTS star lets us tag along as he makes his way through a surprise snack delivery while in Japan for a Calvin Klein event. https://t.co/Pu6q8T4uYM
— Vogue Magazine (@voguemagazine) June 11, 2026
Many only found out about the content through other fan’s posts online or through their FYP on other social media platforms.
BIGHIT ENTERTAINMENT U ARE USELESS pic.twitter.com/etDKAnPjt2
— eina 25 DAYS UNTIL BTS (@toorukoos) June 11, 2026
BRO WHEN DID THIS DROP? https://t.co/asT2TVnV5o
— ⊹ (@guacc__) June 12, 2026
While most fans blamed Big Hit for not promoting content on their socials…
…others felt differently, stating that the company had never posted anything member brand deal promotions.
Has BH ever posted anything related to the members brand deals promotion on their page? I don’t remember them doing that at all https://t.co/huIlAEMwvg
— 🫥🌈✪ (@pipertears) June 12, 2026
Lol armys are funny Last time I checked bh didn’t promote any member’s magazine appearances, and even if they did they didn’t do it for segment interviews. Is it already set in stone that this one member is entitled to receive unusually more than everyone else in every situation? https://t.co/8fbJLz0ufD
— 𝓃𝒾𝓈𝒽 ✦ (@bluem0ld_) June 12, 2026
BTS