NewJeans‘ Haerin is gaining attention after Marie Claire Korea teased a new photoshoot with Dior, marking a notable return to official brand activities following the group’s lengthy dispute and hiatus.
Haerin has maintained a close relationship with the luxury fashion house for years, having been appointed a Dior ambassador for fashion, jewelry, and beauty in 2023. She has since appeared in numerous campaigns, magazine pictorials, and fashion events for the brand.
However, the latest Marie Claire Korea teaser carries considerably more significance due to its timing.
Haerin was among the NewJeans members who agreed to return to ADOR following the group’s prolonged legal dispute with the agency. Now, Marie Claire Korea has teased Haerin’s upcoming September issue, with the pictorial involving Dior.
The shoot is attracting particular attention as it appears to be one of the first major official advertising activities involving a NewJeans member since their return to ADOR, giving fans another indication that the members’ entertainment activities are gradually restarting.
The magazine released her cover shoot on August 14, 2026.
She will grace the September issue.
The development also comes shortly after NewJeans resurfaced together for their fourth anniversary, further fueling anticipation surrounding what their post-dispute activities could look like.
For Haerin in particular, the Dior shoot is meaningful given that her luxury-brand activities had once been a major part of her individual career. Her return to a high-profile fashion pictorial has therefore left fans excited to see one of NewJeans’ most prominent endorsement partnerships becoming active once again.
With official NewJeans activities still being worked out, the surprise magazine shoot has become a much bigger talking point.