The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from August 5 to September 5.
Yu Jae Seok held onto his spot at the top of the list this month with a brand reputation index of 4,809,272. High-ranking phrases in his keyword analysis included “How Do You Play?”, “You Quiz on the Block,” and “Running Man,” while his highest-ranking related terms included “talk,” “funny,” and “consistent.” Yu Jae Seok’s positivity-negativity analysis also revealed a score of 92.83 percent positive reactions.
Lee Sung Min rose to second place with a brand reputation index of 3,307,041, marking a 20.62 percent increase in his score since August.
Shin Dong Yup climbed to third place with a brand reputation index of 2,060,255, marking a 42.15 percent rise in his score since last month.
Kim Jong Kook took fourth place with a brand reputation index of 1,538,092, while Kang Ho Dong came in at a close fifth with a score of 1,481,250.
Check out the top 30 for this month below!
- Yu Jae Seok
- Lee Sung Min
- Shin Dong Yup
- Kim Jong Kook
- Kang Ho Dong
- Heo Kyung Hwan
- Joo Woo Jae
- Jang Do Yeon
- HaHa
- Kim Jong Min
- Tak Jae Hoon
- Seo Jang Hoon
- Kim Sook
- Kim Won Hun
- Kim Joon Ho
- Lee Hyori
- Ahn Jung Hwan
- Kim Young Chul
- Lee Kyung Kyu
- Ji Suk Jin
- Kwak Beom
- Jung Hyung Don
- Lee Soo Geun
- Defconn
- Yang Se Chan
- Hong Hyun Hee
- Kim Gura
- Super Junior’s Kim Heechul
- Kim Dae Hee
- Kim Dong Hyun
Watch Yu Jae Seok and Kim Jong Kook on “Running Man” below:
Watch Now
Or check out Lee Sung Min’s film “Handsome Guys” below!
Watch Now
Top Photo Credit: Xportsnews