K-Pop
By | February 28, 2026
Artist xooos marks her first creative step after joining label EMA with the release of the new single Pop Pop.
This track keeps the breezy charm that defines her sound while inviting listeners into a more mature and refined world of house pop. Led by producer Jun Beck and supported by industry talents such as Jeremy Olander, Coke Jazz, and Ian Ka$h, the production blends diverse electronic influences to elevate the musical experience.
The song pairs polished house rhythms with xooos’s airy signature vocals, creating a refreshing yet emotionally resonant atmosphere—much like soap bubbles catching sunlight before bursting. She also took an active role in writing the lyrics and shaping the visual direction, ensuring her artistic vision extends beyond sound into imagery and mood.
Pop Pop captures the fleeting joy of letting emotional walls soften and rules loosen in the presence of love. Instead of flashy excess, it highlights xooos’s understated sophistication and artistic growth. The single signals a confident new chapter—one that expands her identity and musical range while remaining true to the qualities that fans already love.
xooos began as a YouTube sensation and is now building a global career as a singer-songwriter who bridges music and lifestyle. Her channel has grown into a major platform, reaching over 1.6 million subscribers and more than 200 million total views by 2025, with some cover videos surpassing 40 million views. On Instagram, she connects with over 710,000 followers while collaborating with fashion and beauty brands to showcase a polished visual identity that complements her musical sensibility.
Since releasing her debut single Naked in 2023, xooos has steadily expanded her discography with singles and EPs, earning recognition in the Korean indie pop scene for her soft vocal tone and modern pop aesthetics. Her music reflects a relaxed yet emotionally resonant style that sets her apart in the industry. She has also broadened her reach by contributing to drama soundtracks such as 24 Hour Health Club and Your Romance, allowing her artistry to connect with wider audiences beyond standalone releases.
Through consistent growth in both digital content creation and music, xooos exemplifies a new generation of artists who transition from online platforms to mainstream recognition—blending creativity, lifestyle branding, and musical expression into a distinctive global presence.