“What is HYBE doing?”
Koreaboo
5 minutes ago
LE SSERAFIM are facing criticism from some fans after announcing a new remix of their latest title track, “BOOMPALA.”
| SBS
The remix features Indian singer Guru Randhawa, a major artist in the Indian music industry. However, his involvement quickly became a topic of controversy online due to past criticism surrounding one of his own music videos.
Official Visualizerhttps://t.co/U1yfVg9mG6
💿https://t.co/mG1oYRxyGz#LE_SSERAFIM #르세라핌 #PUREFLOW_pt1 #BOOMPALA pic.twitter.com/Nq6QVdd4ZC
— SOURCEMUSIC (@SOURCEMUSIC) June 6, 2026
Guru Randhawa previously faced backlash over the music video for his song “Azul.” At the time, many viewers accused the video of hyper-sexualizing schoolgirls and criticized what they viewed as an inappropriate dynamic between a photographer character and a student character featured in the storyline.
As news of the collaboration spread, some fans took to X (formerly Twitter) to express their disappointment and frustration.
Many questioned why LE SSERAFIM’s agency would choose to work with an artist who had previously been involved in such a controversy.
Isnt this the guy who sexualised and portrayed a school girl character as a love interest in his MV? What is hybe doing?
pic.twitter.com/q6UW4Ob8f9 https://t.co/oGj9VRwlOH
— Kan 🐇 (@kan1sneo) June 6, 2026
the exact day hybe decided to collab with him i guess.
you wont see hybe stans outraged by this tho https://t.co/jx0gdEmGFV pic.twitter.com/JAq9UKfc9i
— al 🧸🦦🐶🐱🐹 (@minjigongjunim1) June 6, 2026
Others also criticized Guru Randhawa for allegedly limiting comments on his social media accounts rather than publicly addressing the backlash.
the fact that he restricts comments instead of addressing the issue and apologise is so disgusting omg
— avril (@itgirlavril) June 7, 2026
While some fans have called for greater scrutiny over the partnership, neither HYBE nor Source Music has publicly addressed the criticism surrounding the remix so far.
It’s on brand for HYBE since they love to scout and debut minors
— JULIA 🖤💗 (@girlworstd) June 6, 2026
The “BOOMPALA” remix featuring Guru Randhawa has since been released, though debate over the collaboration continues among fans online.